Yesterday, FOX officially announced the connection between its on-going Snakes on a Cane viral campaign to their drama House. While I don't really understand why a reveal was necessary (I mean, c'mon - who hadn't figured this out?!?), there is one nifty little piece of info that came out of it - according to Joe Adalian at TV MoJoe, the whole thing was Hugh Laurie's idea.
Besides the ambiguous site (which isn't all that ambiguous anymore), FOX has been handing out tattoos of the symbol as well as spray-painting the image in major cities around the country. Additionally, vintage ambulances (presumably a tie-in to the psych ward House will find himself in during the two hour premiere on 9/21) will be driving around LA and NY too.
The one thing to look forward to? Adalian got FOX's marketing chief Joe Earley to tease some of the more traditional promotion that's coming up for show including "'a really fantastic visual image' featuring Laurie that will tie together the whole campaign."
While you're racking your brain over what that image might be, here's a short clip showing the reveal.
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Reader Comments (Page 1 of 1)
8-27-2009 @ 10:36AM
C.A. said...
I'm sick and tired of these monkey-fightin' snakes on this Monday to Friday cane!
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8-27-2009 @ 2:52PM
Jason said...
mighty fidgety, midget-flinging.
8-28-2009 @ 9:56AM
colleen said...
"Seen snakes on a cane..." Awful grammar! GO TO SCHOOL!! I am so sick of AOL dumbing down America. Please, hire people who know how to write. Or better yet, I will move to another service provider because I really cannot stand it anymore. It is pretty sad.
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9-01-2009 @ 10:50AM
Andrea said...
You should have written "I saw Snakes on a Cane." You used "awful grammar" yourself.
8-28-2009 @ 12:18PM
passionaterage63 said...
see ya later colleen!!
Reply
11-12-2009 @ 10:13AM
tshirtoutlet said...
Just (today 11/09/09) received approval to produce the Snakes on a Cane t-shirt. This one's legal http://www.tshirtoutlet.com/9740.html. We will be donating a portion of the sale to NAMI.org.
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