The CW is getting really good at this. First those OMFG ads for Gossip Girl and now this:
The cast for the upcoming drama The Beautiful Life is posing naked for the ad campaign in support of the show's launch on September 16th. Well... almost naked. And not the whole cast.
The drama, which seems to only have one premise based on the way The CW is pitching it, is apparently about really good looking people who happen to also be alive. It's not about unattractive zombies who look like they're dead. That may be why series regular Mischa Barton is conspicuously absent from the ad campaign. Ohhh... SNAP! Also sure to raise controversy? Corbin Bleu - the teenybopper from Disney's annoying High School Musical franchise - is one of the stars in the campaign. Hooray for role models.
Anyway, the tagline for the season is pretty funny too - "what are you looking at?" Why is it funny? Because the only answer I can come up with is "not much." Pictures after the jump...
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