TVSquad

Disney Family Movies, the new video on demand subscription service offering animated and live action titles from the studios' voluminous vaults, will offer a free trial Sept. 3-7 for viewers to get a feel of The Magic Kingdom's latest offering.

Subscribers to the service get access to a rotating selection of Disney's classic and contemporary films and animated shorts. Obviously, the on demand lineup is put together with the emphasis on family friendly. Each title in the selection menu remains in rotation for about a month, with new movies added weekly.

While this looks like a great thing for parents looking to have a steady inventory of safe video babysitters, the only concern is how this service might gut the programming on Disney's other cable entities -- or how it might affect the availability of DVDs.

The studio already makes many of its DVD releases a limited affair to drive up demand. It'd be a shame to see classic titles held back even more in the hope of adding subscribers for this on demand service. Time will tell.

Subscribers to Comcast, Charter, Cox, AT&T U-verse, Suddenlink and Verizon FiOS will be able to view the preview week. Sign-up is open now.