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Food Network cooks up new concept for its new star

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melissa_d'arbian_food_networkIf you watched the finale of The Next Food Network Star, you know that homemaker, non-pro cook Melissa D'Arabian was the big winner. Hopefully, you really, really like Melissa and not just the pilot she created for the competition, Kitchen Survival Guide, because Food Network has shucked the concept.

That's right, less than 24 hours after cleaning up the confetti, Ms. D'Arabian was handed a new show with a new angle. The title will be Ten Dollar Dinners with Melissa D'Arabian.

Catchy, don't you think? Actually, in these recessionary times, it probably makes sense to do a show about how to stretch a dollar. However, isn't that what Sandra Lee is doing with Sandra's Money Saving Meals? Well, I guess Melissa's show won't be exactly like Sandra's, but with the catch phrase, "Four people, ten bucks, infinite possibilities," I don't think Melissa will be shopping at Whole Foods for ingredients. Forget about seafood or organic veggies.

It's too bad that Kitchen Survival Guide didn't get a shot. If there's one thing Melissa was really good at during the competition, it was coming up with clever tips for the kitchen. She had a way to remember the right way to create a ratatouille that sounded brilliant. Even her four-step chicken seemed instructive.

My guess is that by Sunday at 12:30 PM when Ten Dollar Dinners premieres, the wizards at Food Network will have found a way to package all of Melissa's homilies into a budget conscious 30-minute show. She'll then have five more episodes to make it work. See, the thing about winning The Next Food Network Star is how to keep the show on the air. Only Season Two winner Guy Fieri has really emerged as a big-time presence on the network.

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