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We're going to keep seeing Billy Mays in commercials

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Billy MaysFirst off, everyone keeps using the word "infomercial" when describing the ads that Billy Mays did, including this piece at TampaBay.com. Actually, infomercials are longer form ads, usually 30 minutes. What Mays did were commercials (though yes, he did infomercials too). After a meeting between his widow, his son, friend Anthony Sullivan, and marketers, they have decided to resume running all of Mays' ads next week. I'm sure that's going to seem weird to some viewers.

I guess it's not completely odd, because we still watch a TV show that a celebrity has starred in after they die. But commercials are more recent, more "alive," more "of the moment" than some TV show that we all know is a repeat from one, ten, thirty years ago. And that's what's going to be odd about seeing these ads.

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