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Jessica Simpson's new reality show finds a home

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jessica simpson the price of beauty reality tv vh1We warned you about Jessica Simpson's latest idea for a reality TV show back in May. The pop star was shopping around a project starring herself called The Price of Beauty in which "she and a friend set off on a road trip around the world in search of what people find beautiful and why," according to an US Weekly source.

It looks like the show is moving ahead and is set to air on VH1, the home of celebrity trash TV, sometime in 2010. Simpson will travel the world meeting women, and pop culture "icons," to discuss fashion, beauty and, of course, take part in some extreme beauty regimes and practices.

"I have always believed that beauty comes from within and confidence will always make a woman beautiful, but I know how much pressure some women put on themselves to look perfect," Simpson told The Hollywood Reporter.

That's nice. I really want to believe she feels that way, and that this is a sincere attempt at exploring how different perceptions of beauty influence women everywhere. But it's more likely that the former Newlyweds star is just exploiting the recent tabloid talk about her body and using it to hang on to the dimming spotlight. What do you think, folks? Will The Price of Beauty be a sincere attempt at exploring image and culture? And what are these extreme practices women perform to look "perfect"?

The Price of Beauty is slated to start shooting in July.

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