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If you keep watching crap like I'm a Celebrity they'll just make more

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I'm a Celebrity... Get Me Out of HereWe must really like our televisions to be filled with crap. After all, as a country we continue to support it with nice, big, juicy ratings. Take NBC's I'm a Celebrity... Get Me Out of Here debuted with 6.4 million viewers, enough for number one on the night, beating out The Bachelorette. I didn't watch it, but our own Jackie contributed to that number. I got enough of Sanjaya on American Idol thank you very much. Plus, I saw Stephen Baldwin being interviewed for this on Late Night and right there I'd had enough of the whole show.

But not America, apparently. Maybe it was all the hoopla about Heidi and Spencer (The Hills) quitting after like 20 minutes because no one would rub their feet or whatever. Did those horrible promos featuring Sanjaya getting set upon by bees really make you want to watch? Was it the last addition of Frangelina? Mrs. Rod Blagojevich? Or is it the car wreck lookie-loo phenomenon?

These ratings will drop through the floor as fans follow Jackie's lead and realize there's no way they could watch every episode. It's already started, as night two of I'm a Celebrity saw a 19% drop in ratings, as well as the departures of Speidi. Now the race is on to find replacements good enough to bring people back. But who can we possibly care enough about to watch for a month who'd actually be willing to do it? Hopefully, they don't find anyone and ratings will continue to drop as we come to our senses.

It's on four nights a week for goodness sake. Do you remember what happened when we made Deal or No Deal a hit for NBC? They're already putting Jay Leno on five nights a week. You know they're looking for cheap programming alternatives. They might already be considering a regular season of I'm a Celebrity based on that first night. That way if a bunch of their shows tank, they can have a two-hour nightly block of Celebrity and Leno, leaving only one hour a night to program. They can stretch Law & Order: Special Victims Unit, 30 Rock, SNL and The Office to fill that gap.

They will do it, America. This is NBC we're talking about. They'll do anything at this point. And it will be our own fault.

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