Ads for fast food kids' meals usually try to appeal to children. Not the child in all of us, actual children. Burger King's new Kids' Meal ad doesn't just try to appeal to the parents in the room who don't care about their child's cholesterol intake. Its choice of music tries to appeal to the parents who are deaf.
The ad features a new rendition of Sir-Mix-A-Lot's classic big butt anthem "Baby Got Back" that talks about how he now "likes square butts and cannot lie." The Campaign for a Commercial-Free Childhood isn't as amused and has started a letter writing campaign against the restaurant chain and the Nickelodeon network to express their disgust for cubed booty.
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Normally, I'm all for skanky dancers dressed as scantily clad cartoon characters shaking what the good Lord gave them for our amusement without having to pay for it. But Burger King has created the television equivalent of a swift kick to the boner.
Whatever hard work these girls did in the gym to obtain such shapely figures are ruined by the shoebox the costume designers have shoved into their outfits' backsides. Plus that creepy Burger King "King" is lording over all of them like some great ghastly pimp who would smack them upside their head with his plastic hand if their butts are a degree under perpendicular.
The CCFC should also add "ear shatteringly annoying" and "liable of first-degree manslaughter against my ear drums" while they are at it. This thing seems to run at all hours of the day or night, and even runs in succession in the same commercial break. Burger King has already damaged the nation's stomachs, colons, livers, kidneys and esophagi. Are they trying to hit for the cycle, short of going to each of our houses and jamming a cola straw in our ear canals?
But the worst part is how bad it makes you feel. The very end features a nickel-shelling Sir-Mix-a-Lot sitting on the couch proclaiming that "Booty is booty." You really feel sorry for the guy. His song gets royalties when it's played at every wedding, bar-mitzvah, prom, glow bowling night, and even a few poorly planned funerals. Now he's reduced to schlocking burgers with the one thing the world barely remembers him for. Just watching it will give you more heartaches than one of BK's Ultimate Omelet Sandwiches dipped in liquid cheese and fried to a golden brown.
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Reader Comments (Page 1 of 2)
5-08-2009 @ 2:37PM
Christopher Swenson said...
It's not for kids at all, but I laughed out loud the first time I saw it. It's in my top 5 fav commercials for this year
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5-08-2009 @ 3:23PM
Europa said...
You don't know a good commercial when you see one. I don't even like Burger King's food but I love that commercial! :D It's funny as hell.
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5-08-2009 @ 3:26PM
Darren said...
I hate most commercials but this one is catchy. All Cell phone commercials, Subway and Old Navy commercials are irritating!
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5-08-2009 @ 3:28PM
Ryan said...
This white boy has to shout he liked the commercial.
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5-08-2009 @ 3:30PM
Numbn8 said...
You make it sound like Sir Mix a lot is selling out... He has been doing a good bit of work within a year, including one of the best clips of the past season of robot chicken. Now he has one of the funnist commercials of the year. Both aimed well at people that knew the song growing up. Selling out would be going "gansta" as most have from the same era. I applaud him.
Or was the whole post to stand on a soap box to let everyone know you and your plausable kids are too good for burger king?
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5-08-2009 @ 3:40PM
Zachary said...
I really didn't know what this commercial was for.
I thought the flat buns commercial (Jack in the Box? I can't remember) from a while back was really funny. I guess this one is too sophisticated for me.
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5-08-2009 @ 3:45PM
Brent Schmidt said...
/Late pass
It's all about the JITB Mini Sirloins Spanish Version...
http://www.youtube.com/watch?v=r4k_PG9a30Y
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5-08-2009 @ 3:59PM
GigG said...
I hate BK's food and the King himself is just plain creepy in most of the ads but this one was funny.
All I can say Danny is you really need to never review a commercial ever. You have lost the right.
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5-08-2009 @ 5:12PM
jffm said...
I like clinched butts and I cannot lie
Laugh when I read'em I can’t deny
When a blogger logs in, with a pucker and his pen
Like he got a stick implant, the crowd shouts
All the ladies stare
Dang that post is square!
Cruising through the t-squad tangle
Is a butt that's missing the funny angle
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5-08-2009 @ 6:44PM
CParis said...
LOL!!! You win the thread!
5-08-2009 @ 5:57PM
Bubbameister33 said...
I hate Kingons.
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5-08-2009 @ 6:01PM
GL said...
The commercial is awful. That King needs to put out of my misery.
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5-08-2009 @ 6:21PM
Tom said...
I love that commercial and for the record it's clearly targeted at adults. The deal is "a 99 cent kidsmeal WITH an Adult Meal" So it was clearly supposed to be enjoyed by adults and was designed to draw them in.
(Plus spongebob is generally watched by kids who are at the age where they get a kick out of just seeing him)
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5-08-2009 @ 6:32PM
ac said...
I think the ad is dumb, but not anywhere near as annoying as those Old Navy ads. However I dont think its right to air on Nick during an episode of Spongebob.
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5-08-2009 @ 6:36PM
SM1L3Z said...
i wish i could erase this commercial from my memory it ruined to many great episodes of south park by playing 7 or 8 FRACKING times in one episode i really want jack to kick the hell out of the king now
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5-08-2009 @ 7:26PM
Dave said...
Seriously... I loved this commerical. Want to talk annonying? Let's talk Subway (who I'll give a free pass only because of Chuck) and Saved...by...zeerroooo.
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5-08-2009 @ 7:58PM
kate said...
I have two small children who LOVE spongebob and I think the commercial is hilarious. Come to think of it, spongebob is in pretty poor taste too. but it's funny.
Used to love that song. It is in poor taste too. whatever.
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5-08-2009 @ 8:48PM
Michael said...
I freaking LOVE this commercial. It makes me laugh every time I see it. More importantly, it ties both the product to the promotional item which means it is effective advertising. So, whether you like it or hate it - it's working!
Now, if Quiznos would only bring back the Spongmonkeys... (and yes, I spelled it correctly, look it up).
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5-09-2009 @ 10:27AM
kmuschal said...
The Burger-King King gives me the absolute creeps. Add to that creepiness the fact that he is dancing around with pubescent girls and talking about how he likes their square butts, and the commercial becomes way too perverted.
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5-08-2009 @ 10:00PM
JennieO said...
LOATHE this commercial. I love Spongebob and probably would have gotten a real kick out of this, if they hadn't inserted the dreaded, pathetic King.
BK's branding history is schizophrenic, to say the least. Without that stupid plastic thing it would have been fun. As it is now, it's just another reason for me to hit Mickey D's.
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