Make smart financial decisions with DailyFinance
AOL Television

What's the deal with Guiding Light and Universal Studios?

PRINT| E-MAIL|MORE
Guiding Light logoIf you're a fan of Guiding Light (now in its final six months on the air), you probably saw Bill and Lizzie running around Universal Studios in Florida today.

They were going on the various rides, eating giant chicken legs, squirting each other with big water guns, and shooting colored balls at each other, all the while holding hands and getting all kissy (I swear there was even a scene of them getting their pictures taken in one of those photo booths).

What is this big promotion that the show and CBS is doing for Universal Studios?

First of all, the theme park is owned by NBC Universal, so it's interesting to see it promoted so heavily on CBS. It's not that TV shows don't go on location and plug things. It happens all the time, though not usually something that another network owns. But my biggest problem with the stunt is how the writers are handling it. The reasons for the on-location filming are flimsy at best. OK, so let's just say that Bill decided to take Lizzie to Universal to give her the childhood she never had (of course she never had a childhood - she aged about 5 years in about one month like all soap kids do), why the hell is the rest of the Spaulding family going down there?

There was a scene in today's episode where Alan Spaulding was looking at his cell phone and reading off everything there was to do at Universal Studios in an attempt to get his grandson James (who's around 20, even though he was born in 2000) to go down with him and rescue Lizzie before she's too influenced by Bill, or something. Here is this evil genius/respected businessman looking into his cell phone and saying dialogue like, "We have to go down to Universal Studios and watch out for Lizzie and make sure she's OK. Now, if we go down to Universal Studios, which has some terrific food and an amazing array of cartoon characters that you can interact with, not to mention some fabulous rides and other attractions, we have to make sure that we keep Lizzie away from Bill or it will tear this family apart." It was so unnatural it was almost surreal.

As I was saying to my co-workers the other day at a TV Squad staff meeting, where we had not one but four different flavors of Pepsi, including their new Throwback flavor that uses real sugar and not high fructose corn syrup, which really does make the soda taste a lot different - Pepsi, Refresh Everything! - it's really odd when a product placement is so obvious and out of the ordinary.

Maybe CBS can keep the show on the air by having it all filmed on location at Universal from now on. Imagine the plot ideas!

Related Headlines

Reader Comments (Page 1 of 2)

Featured Stories


meet the tv squad

Categories

RSS Feeds

Powered by Blogsmith

TV Squad on Twitter

Twitter @tvsquad

follow TV Squad on Twitter

AOL TV's Top 5


More Features


watch full episodes online

TV Squad Newsletter

Get TV Squad's daily posts emailed to you daily. Sign up now!

.

Sponsored Links

Most Commented On (7 days)

Blog Roll

Other Weblogs Inc. Network blogs you might be interested in: