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Will Harper's Island usher in a new way of programming television shows?

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Harper's IslandBack in January, I mentioned that I am going to give Harper's Island a shot. I've been a little antsy about getting involved in yet another continuing drama (and one that could be canceled at anytime), but this was filmed and is being marketed as a limited-run series. Somewhere between a mini-series and a regular season, and that makes me feel a little better about taking the time to watch it.

Of course, one could argue that shows like Kidnapped and Daybreak were also shows that were designed for a limited run, but NBC and ABC didn't market those shows the way that CBS is marketing this one. The ads for Harper's Island make it very clear that it's only going to be on for a short time. In the TV ads, they're very specific about the dates the show will run (April 9 to July 2), and the people behind the show are calling it "an event." It's a smart way to do it, and the TV ads have actually been clever and well-done.

Maybe the networks are learning that viewers are watching TV differently now, and maybe it's better to do short-run shows instead of investing a ton of time, money, and prime-time real estate to a full season. Maybe some shows just don't need to be on for 22 episodes. They've done this overseas for years and maybe we should do it more here too (beyond reality shows).

Let's just hope that in this day of spoilers and leaks and behind the scenes info the identity of the Harper's Island killer isn't revealed before the last episode.

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