NBC head honcho Jeff Zucker is apparently getting himself involved in the war of the words between CNBC and Jon Stewart. He called Stewart's criticism of the network "absurd" and "unfair."I hate to admit it, but I actually agree with Zucker to a point. CNBC's reputation did take a beating from this recession, and I wonder if they did hardball the executives like Stewart said they should, the companies could have cut off access and made reporting that much more difficult. I'm not saying CNBC was right in what they did. I'm simply saying that I somewhat understand why.
It's easy for someone like Stewart to call them out on this sort of thing. Being on a network called Comedy Central, most newscasters relegate him to the position of "cable clown." The Daily Show doesn't actually investigate news, unlike CNBC. It does something more akin to a half-hour opinion column based on the work of other news programs.















Reader Comments (Page 1 of 2)
3-19-2009 @ 9:16AM
Jimmy said...
I haven't followed this too closely because I think Stewart can push a lot of things too far, but that doesn't change the fact that Zucker is a douchebag.
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3-19-2009 @ 9:43AM
Michael said...
It may be true that they couldn't have played hardball the way Stewart implies, but that doesn't exonerate the network from the criticism. The main problem is that all along they've claimed to be experts who were watching out for their viewers, and now that they've been shown to be charlatans, they're response is, "hey, we're just entertainers!"
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3-19-2009 @ 9:57AM
Cincinnati Mike said...
Agreed, but that's also been my complaint about Stewart, Bill Maher, etc. They love to be taken seriously, but when they start to take heat they fall back on "I'm just a comic!"
3-19-2009 @ 2:30PM
Ben said...
I would say that the primary difference with that is one is on COMEDY central, and the other is on a Finincial Network. C'mon. Like he said on crossfire, the show leading into him use to be puppets making prank phone calls.
3-19-2009 @ 4:11PM
Niraj said...
Also, Jon was commenting on 2 different (and sometimes overlapping) issues: First that they didn't do deep investigations and figure out why things were inflated, fradulent, etc. This is certainly hard to do without alienating guests and making it harder to get them. However, the second point was that they were promoting advice and methods that they knew *themselves* were incorrect/fradulent. And yet they promoted them anyways, and also advertised them as fact. That second problem is something CNBC itself could fix without losing credibility or the ability to get good guests/interviews.
3-19-2009 @ 9:44AM
GigG said...
CNBC and most of the other business networks aren't reporting news they are reading press releases from the companies they are supposed to be reporting on. If they take everything the CEOs say and don't question it or check it from other sources they are of no use what so ever.
Stewart crushed Cramer in the interview and you could tell that Stewart was a little shocked that Cramer didn't fight back but also agreed with him on many points.
Freedom of the press is a right in this country because the founding fathers understood that there needed to be an outside third party to make the republic work. CNBC in this case and most if not all of the current news media isn't fullfilling this duty today.
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3-19-2009 @ 9:50AM
zshell05 said...
I could not have said it better.
3-19-2009 @ 10:07AM
Jason said...
CNBC stands for Consumer News & Business Channel. I think that makes them a news organization. Your dead on when you say that they're not fulfilling their responsibility.
If their responsibility isn't as journalists, then what is it? To provide a 24-hr PR network for Fortune 500 companies?
3-19-2009 @ 10:00AM
Ian said...
Even the CNBC talking heads refer to their individual programming as a "show". To me this means they think they are in the entertainment business NOT in had hitting news business. This is the basic premise of Stewart's attack. Don't masquerade as a "news" program if you are really "entertainment. In return Stewart always refers to his program as entertainment and NOT news.
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3-19-2009 @ 10:04AM
DigitalBusker said...
I used to work for NBCU corporate and left last year because of Zucker's horrible management (and Corporate GE for that matter - seen that stock lately?) and this is another one of those times. A good leader wouldn't flinch at Stewart and would instead already have a plan in place to make CNBC a better network, instead, as usual, Zucker relies on after-the-fact bitching since yet another network of his is on the Sh*t list.
Maybe he should come out with another new-yet-phonetically-similar rebranding ... cough syfy cough.... to shake off all this troubles - SeeEnBeeSea anyone?
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3-19-2009 @ 10:08AM
erock said...
Fail Branding is Fail.
3-19-2009 @ 10:07AM
willy the impeached said...
How about taking on the fricking government that caused all this? Stewart has no balls for that. He's too busy sucking up to Barry, Dodd and Frank to say word one. Despite all the resulting business transgressions, this was started by Barney Frank and Chris Dodd forcing banks to offer loans to people who did not qualify. Then the derivatives came about to stop the losses and boom! Down goes the economy when someone realizes that teh loans at the heart of it all were BS. Brilliant government interference.
So how about it Stewart? Too busy kissing Barney's a$$ to ask a real question.
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3-19-2009 @ 10:11AM
GigG said...
That isn't Stewart's job. That is the job of the real news media.
3-19-2009 @ 10:40AM
Melissa said...
CNBC does investigative reporting? Ha. No, it doesn't.
Very few networks and others really do. They just allow these shorters and others manipulate the market.
Here I'll give you an example:
http://money.cnn.com/news/newsfeeds/siliconalley/big-tech/layoffs_coming_to_myspace_2009_3.html
Oh, uh-huh, now who's Rich Greenfield, you say?
He's an analyst for Pali Research.
And what is Pali Research?
Well, it's a subsidiary of Pali Capital-Pali International. According to their website, Pali does:
* Equity Trading
* Equity Research
* Global Derivatives
* Fixed Income
* Structured Products
* Investment Banking
Now, I'm not saying Pali has some personal reasons for speaking negatively about MySpace, because I can't. I'm not a business reporter. I don't have the time or the tools to investigate and understand these people. CNBC does. So do the other business networks. Why don't they use them? Instead of just letting the predictions go unchecked.
I don't Jon Stewart's report was directed squarely at CNBC, Santelli, or Cramer. I think it was directed at ever business network, newspaper, blog, magazine, town crier....that knows Wall Street well and can give a better analysis than "This is how you can make some fast money!", "Buy!!!", "Sell!!!, "Sound Effect!!!"
Jon's right. It's not a game, and they shouldn't try making it such. Many, many jobs and livelihoods depend on the market, and no news network should make light of that.
In his own words in that 2006 interview (which you can totally get here, http://antisocialmedia.net/?page_id=61, because they totally scrubbed it from youtube,) Cramer said "you can't foment...you can't create an impression that a stock is down, but you do it anyway because the FCC doesn't understand it" and that he use to do it himself when he was shorting. Instead of the bells and whistles, he could have been pointing out this. He even said that CNBC was an important part of getting this "message" across, but he didn't help us understand that on his show. Instead, he and so many others lied and hurt us instead.
Anyway, to say CNBC does investigative reporting is quite laughable, which is why a satirist, like Stewart, had deconstruct it. Sorry, this is so long. I probably just should have written an article too. :)
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3-19-2009 @ 11:33AM
Argus said...
Brad, your criticism is somewhat invalidated by the fact that CNBC doesn't actually do any investigative reporting. As for hard-hitting stuff causing people to lose access.... Part of being a journalist is having the skill to get people to talk to you. If you can't be hard hitting and get access then you should get the hell out of the industry.
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3-19-2009 @ 11:38AM
Argus said...
Also, its the job of the jester to make this kind of attack. From totalitarian monarchies to small Indian tribes, Jon Stewart's exist in many societies.
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3-19-2009 @ 11:54AM
Sam said...
All news organizations learn to property straddle the line, and ore often than not the people, agencies and companies they cover learn to respect those organizations for being tough but fair. I know that conventional wisdom states that you need to grovel for access, but the choice between being obsequious and gaining access or being tough and losing it has time and again been demonstrated as a false choice. There is another way.
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3-19-2009 @ 12:35PM
John Howard said...
What good is access if you don't use it for anything worthwhile?
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3-19-2009 @ 12:40PM
L'Emmerdeur said...
CNBC gets scooped by bloggers and other amateurs every day, and these folks have ZERO access compared to CNBC.
They aren't afraid of losing access to information, they are afraid of losing access to ad revenue.
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3-19-2009 @ 2:13PM
Scott Shively said...
"The Daily Show doesn't actually investigate news" . Apparently, neither does CNBC.
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