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Eastbound & Down is headed down south, for now

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It looks like even the magic formula that Will Ferrell and Adam McKay created to become comedy movie mavericks doesn't work on the aptly named "idiot box."

HBO's new Eastbound & Down bombed in its premiere episode and lost nearly 40 percent of the lead-in audience from Flight of the Conchords. It also only scored a measly .3 in the ratings, which is dangerously close to "HelloLarrydom."

But fear not, Ferrell freaks. This is HBO, the network that dared to mess with convention, give fledgling shows time to grow and kept Arli$$ on the air for six whole seasons.

Just about every recent HBO show has started small, but found its stride and grew to a pleasing proportion. Stop giggling.

Big Love, for instances, not only got horrible opening ratings, but even more horrid reviews. USA Today called it "mundane, colorless and boring," three subjects that the "Highlights for Children" of the newspaper industry know plenty about.

Tru Blood had the same problem with their premiere. The Los Angeles Times reported that the vampire drama debuted with just under 1.5 million viewers, a premiere that was lower than the now-defunct John from Cincinnati.

The only difference is Eastbound & Down is a little different from HBO's usual fare. The show has been injected with 30 CCs of the Ferrell-McKay trademark slapstick and testosterone humor. It's definitely for the average ESPN viewer who finds the funny in guys punching cougars and teabagging drum kits.

In other words. It's not TV. It's new territory for HBO.

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