TVSquad

MyNetworkTV is changing its game plan by dropping some of its original content and airing syndicated programming including movies. They call it a "hybrid model".

In effect, MyNetworkTV is doing what other cable networks and/or independent stations have been doing for years. That is, paying the fees for syndication rights and having little to no original programming. Even their ratings superstar, WWE Friday Night Smackdown!, isn't owned by the network.

Obviously, this is due to the economic downturn as it is much cheaper to buy someone else's programming than create your own. Still, if this persists nobody will take MyNetworkTV seriously as a network. You need original programming to become a name brand in that business. Ask AMC.

With this model, MyNetworkTV better not lose its deal with World Wrestling Entertainment. If it did, the network would have nothing really unique to offer and would possibly become all Law & Order: Criminal Intent, all the time.