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Trust Me: Before and After (series premiere)

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Trust Me(S01E01) Have you ever had one of those shows that you wanted to truly love, because you've always liked the stars and you're into the premise of the show, but you end up only liking it? That's how it is with me and Trust Me.

Don't get me wrong, it's a pretty good show. An entertaining hour. But it's also an hour that is filled with so many obvious flaws that can't be overlooked.

First off, as I said in my early look a few weeks ago, I'm not sure how likable these characters are supposed to be, especially Tom Cavanagh's character Conner (oddly, no last name, not even on his office door), the single, creative, wacky part of the advertising team (Eric McCormack's Mason is the responsible, married creative director part). You sort of want to tackle Conner and tell him to smarten up. The shenanigans aren't endearing, they're annoying, and the best parts of Conner are when he calms down and gets serious.

A lot of people will compare this show to Mad Men. Not only is it unfair, it's inaccurate. As if we can't have more than one advertising show on TV. But since they both do center around the world of advertising, the way that they deal with that aspect can at least be compared. Trust Me leans towards the this-business-is-sure-crazy, this-idea-was-stolen, these-people-sure-are-funky type of depiction; Mad Men is going for something deeper. Neither is necessarily the right approach, they're two different shows. I think that some of the strongest parts of Trust Me are the insider-ish looks at home someone gets (or steals) an idea, how they deal with clients, and all that.

Another part of the show that doesn't quite work? The way the other workers at the ad agency bounce off of each other. The new girl, Sarah, just comes across as ambitious and flaky (a weird combo), the boss (an over the top, miscast Jason O'Mara) is nasty, and the other members of the team aren't fully formed yet.

Prediction: you'll watch this first episode and want to love it too, but you won't be able to go quite that far. I wanted to wrap my arms around this show and embrace it from the get-go, but right now I just in like with it. And Conner's idea for the cell phone campaign tag line is kinda ridiculous. I mean, come on, "What can you do with one hand?" The focus groups are actually kinda right on that one in the second ep. Weird that Mason and Conner didn't think of what the line could mean.

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