In an economy where businesses fight to simply survive, it's more and more unlikely that they will shell out the $3 million for a 30-second spot that the Super Bowl requires. Leave it to NBC and ad agency Cesario Migliozzi to figure out a way around that.They're taking the thirty second commercial and sharing it among advertisers each of whom pay a fraction of the cost. On one hand, it's a brilliant business move. It only takes a few seconds for subliminal advertising to work (which is why there are billboards along the highways of most of the country). On the other hand, it's unlikely we'd get any of the amusing storyline commercials that take two or three spots (these are usually the best part of the broadcast).
If this works, then it could be new way for advertisers to inundate the public during one of the most watched television events of the year. It's just another step in making television and the Internet into the same thing.
UPDATE: It looks like NBC nixed the idea.
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Reader Comments (Page 1 of 1)
12-24-2008 @ 7:21AM
Jimmy said...
> In an economy where businesses fight to simply survive ...
Businesses fight to stay alive in any economy.
Regardless, Budweiser, Coke and Pepsi -- traditionally the biggest Super Bowl advertisers -- can still afford the ads.
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12-24-2008 @ 7:24AM
Jimmy said...
P.S. Splitting any product into smaller pieces usually costs more, not less. It's no wonder NBC nixed the idea.
12-28-2008 @ 10:52AM
Ken Phipps said...
Cesario Migliozzi took this idea from superbowlspot.com. This concept for co-op advertising in the Super Bowl was originally posted in 1998-1999 (and included a test commercial as an example). I don't think that Cesario Migliozzi should be taking credit for someone elses idea. See the wayback machine for proof at: http://web.archive.org/web/19990125103616/http://www.superbowlspot.com/
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