It looks as if The CW might have backed the wrong horse. My Network TV is going strong in the ratings and has been beating The CW for the past three weeks.The biggest mistake made by The CW was probably abandoning wrestling programming (which was picked up by My Network TV) in an effort to go for the Gossip Girl demographic. This tactic seemed unusual to me at the time because 1) wrestling, like it or not, brings in strong ratings, and 2) usually after establishing oneself, a network tries to expand its programming to get to the widest base possible rather than limit itself to a particular group.
While I'm liking Smallville again this season, I can only hope that The CW uses this as motivation to create some programming that a variety of people like. If it doesn't, then the channel reserved for The CW on my cable box could become My Network TV sometime in the near future.
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Reader Comments (Page 1 of 1)
12-21-2008 @ 8:17PM
Pinwiz said...
Even though there's nothing on there that was remotely interesting, MyNetworkTV did give me Fashion House and Wicked, Wicked Games when it first started so I do owe it my thanks for that.
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12-21-2008 @ 8:34PM
Modwild said...
Has My Network TV been beating CW solely based on wrestling or are there other figures? If it's just wrestling, it has nothing to do with a network.
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12-21-2008 @ 9:30PM
Jimmy said...
If wrestling is the best MyNetworkTV can do, they are doomed to be an also-ran until people stop watching. Wrestling may draw in a few million people, but it's not something the build a future on.
As for those horrific telenovellas, they were filled with crap acting and bad writing. It's no wonder people weren't watching them. I couldn't take more than two episodes before I stopped putting myself through the misery.
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12-22-2008 @ 9:47AM
Richard Lawler said...
I'm pretty sure there hasn't been anything new on CW for most of the last few weeks, they've just had a bunch of filler programming.
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