TVSquad

What do you get the man who has everything?

CBS is running their "CBS Cares" PSAs, and the new ones are quite...something. You've probably seen them. One of them features a bunch of women talking about what to get their husbands for Hanukkah. I think a lot of guys would like a Nintendo WII, but a woman suggests a prostate exam! And no, it's not some sort of sexual foreplay, they're actually talking about making an appointment with the doctor for the guys to have a prostate exam ("honey, wait, you're not talking about role-playing?"). There's a PSA for prostate-exams-as-Christmas-gifts too, because even people who aren't Jewish need them.

This could start a whole series of ads for medical procedures as gifts. How about an allergy test for your birthday, or maybe an MRI for Valentine's Day? I don't know, the PSAs are important, but there's something very off-putting about trying to mix together the holidays and a prostate exam. That would be a very special edition of Frosty The Snowman.