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Fox is putting infomercials where cartoons used to be

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FoxIn an example of a changing economy and changing world, Fox will be putting infomercials in its Saturday morning time slot. They're even giving the slot a name: Weekend Marketplace.

It kind of makes sense. Unlike my own youth, children don't look to Saturday morning as the sole source of kid's fare. They only need to turn on Cartoon Network or Nickelodeon or one of the plethora of Disney channels. Those channels are available 24 hours a day, 7 days a week.

For those interested in a historical look at the old Saturday morning cartoons, I recommend fellow Squadder Rich's articles on the subject.

There are already 24 hour infomercial channels (Home Shopping Network to name one), so Fox already has competition in that regard. However, Fox is a network and not just a cable station. It's an interesting experiment on the part of Fox and I'm curious if it will work out. Without the interest of kids, what will run on the networks on Saturday mornings?

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