It looks like the great experiment has been deemed a failure. The CW is ending its relationship with Media Rights Capital, who produced its extremely low-rated Sunday night line-up.The idea looked great on paper: rent out Sunday night to an independent content provider and let them reap the advertising rewards. World Wrestling Entertainment uses a similar model when it broadcasts its wrestling product on any given network. Sadly, the concept could not keep up with the sagging ratings of the CW.
The contract was terminated when MRC couldn't keep up with payments to the parent network. I doubt they were making that much in terms of advertising dollars either, given that their ratings were among the lowest ever for the network. That's saying a lot.
In any case, it's another example of The CW being one step closer to that "going out of business" sale. Perhaps they should simply go back to being the WB.
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Reader Comments (Page 1 of 1)
11-20-2008 @ 7:53PM
Modwild said...
I'm sure they are one bunch of unhappy asses for passing on Moonlight. Reruns of Jericho...hello! This is STILL the little show that could...it's repeating all over the place. SOMEONE still pays to advertise on one of my favorite canceled shows. They should seriously look at what might be going down the tubes in terms of picking it up from a network where a show might otherwise be deemed unsuccessful.
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11-21-2008 @ 6:09AM
Michael said...
Jericho is the best show ever made right up there with LOST
NUTS!
11-20-2008 @ 9:21PM
JareFuentes said...
I agree that The CW was 100 times better as The WB. I don't even call it The CW. The WB ftw!
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11-21-2008 @ 12:43AM
jordan said...
*remembers how great The WB Big Sunday was when Charmed aired new episodes*
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11-21-2008 @ 12:42AM
Picviewer said...
What's the CW?
Yeah thats all that needs to be said about that network.
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11-21-2008 @ 12:35PM
tingrin87 said...
i think Reaper was the only show i ever watched on the CW
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11-21-2008 @ 2:43PM
Jim Kosmicki said...
I can't speak to the other two MRC shows, but Easy Money had its charms. I sincerely hope that MRC puts out a collection to try to recoup some of its production money.
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