This news is going to upset fans of Knight Rider. Both of them.Senator Barack Obama has bought 30 minutes of airtime on NBC on October 29 at 8pm, which means that he'll knock Knight Rider off the air for the night (no idea what NBC will put in the other 30 minutes, perhaps a repeat). Obama has also bought 30 minutes at the same time on CBS, which means that The New Adventures of Old Christine will air at 8:30 and the new Jay Mohr sitcom Gary Unmarried won't be on that night at all. FOX won't air the ads because of the World Series, and ABC said they'd air it only if Obama would dance with someone and/or get an extreme makeover.
And yes, if you're curious, the networks have of course offered Senator John McCain the same deal, though analysts aren't sure if he has the money to afford the 30 minute ads.
I don't mind this move because I don't watch either show. Now, if he were to interrupt 30 Rock or Mad Men or Heroes, well, then we'd have a problem.















Reader Comments (Page 1 of 2)
10-10-2008 @ 1:32PM
dt3 said...
hmmmm... even with obama paying for the spots i find it interesting that this would not violate the equal time rules we heard so much about when fred thompson was a possible candidate
Reply
10-10-2008 @ 1:51PM
Jen said...
As long as any other candidate has the opportunity to purchase the same amount of airtime, it does not violate equal time. That does not mean all candidates have to take networks up on that option.
(There are a lot more laws going into that rule...such as the cost of the ads and whatnot.)
10-10-2008 @ 1:37PM
0megapart!cle said...
Uhm, how does equal time apply? Every time we see an Obama ad, we don't see a McCain ad, and in the same way I don't see why the networks would be required to air a McCain infomercial with the Obama one.
This is not the first time (or second, or third) this has been done, people. Hopefully it will wake those last few remaining undecideds up and get them to vote their pocketbook, and their country!
Reply
10-10-2008 @ 1:51PM
Andrew said...
30 minutes of primetime TV on 2 different stations? I was wondering what Obama was going to do with that $30 billion dollars he took in during the course of his campaign.
Reply
10-10-2008 @ 2:43PM
Sam said...
Personally, I would have spent it on Taco Bell's new Volcano Taco. Thirty billion of them.
10-10-2008 @ 2:17PM
max said...
I see who the two networks support that they're willing to bump two shows for a political ad (I might understand why NBC would do it just to get Knight Rider off, but CBS, come on).
Reply
10-10-2008 @ 2:26PM
Bob said...
Yes they support money.
10-10-2008 @ 10:10PM
Jimmy said...
1. Bob is right: money trumps all.
2. Fox is also board if it doesn't interfere with the World Series.
No bias here; just the almighty dollar (which isn't all that mighty these days).
10-10-2008 @ 3:09PM
Derek said...
Equal time doesn't apply w/ Obama. He raised so much money, he was able to reject all Federal campaign funds. Therefore, he's not subject to equal time regulations.
Reply
10-10-2008 @ 3:37PM
scott said...
not sure if this was sarcasm? but that's not exactly how it works...
"a station which sells or gives one minute to Candidate A must sell or give the same amount of time with the same audience potential to all other candidates for the particular office. However, a candidate who can not afford time does not receive free time unless his or her opponent is also given free time. Thus, even with the equal time law, a well funded campaign has a significant advantage in terms of broadcast exposure for the candidate."
So the issue with the Governator and Foghorn Leg...errr...Fred Thompson was that when their shows/movies were on, it was face time on TV that their campaign didn't spend money on to promote. If networks ran those, then the other candidates would be able to (attempt to) get the free air time provided above.
10-10-2008 @ 4:54PM
RobynM said...
Scott's pretty much got it right. To give another example, George Takei gave up on a promising political career in the early '70s because his opponents started making 'equal time for Star Trek episodes' noises, causing at least one channel to stop showing them.
10-10-2008 @ 4:06PM
karenlu said...
If only this kind of money could be spent on....oh, something like feeding the homeless or providing health care for those who don't have any!
Reply
10-10-2008 @ 4:33PM
scott said...
Yes, it would, which is why I've donated for the first time in my life to a political campaign.
Look at it this way - if the donated money needs to be spent on a half hour of national television time by one candidate to counter all the negative (100% of ad buys across the country as of this writing) attacks our TAXPAYER money has funded for the other candidate, then spend away, spend away.
And if McCain does win, then good luck with the feeding the homeless and health care for all.
10-10-2008 @ 4:35PM
scott said...
i meant to say, "yes, if only..." there - yes it would makes no sense. oops. ;-)
10-10-2008 @ 4:22PM
Darren said...
I say keep these guys OFF the air or put them on at 3 in the morning - Eastern - so that if anyone actually wants to watch them flap their gum's they can stay up and watch it, otherwise quit interrupting our prime time schedule with BS.
Reply
10-10-2008 @ 4:22PM
Mike Doran said...
Let's see now... Obama's buy is just on CBS and NBC, which would that ABC and FOX would be airing their regularly scheduled programs - PUSHING DAISIES and BONES respectively. Obviously, since BONES usually wins that hour handily, FOX would want to maintain the status quo, so that leaves ABC, which might just get a spike for DAISIES from the absence of other competition. I know few people who aren't sick to death of this campaign, and since this will be an Obama infomercial as opposed to a possible newsbreak... well, let's see what happens on the night.
Reply
10-11-2008 @ 4:45AM
BHcolin said...
Fox may or may not have game 6 of the World Series, that is what they have said is the reason for selling Obama the air time.
now I actually think it's a cool idea. I think candidates actually speaking to the public instead of bs ads that are all distorted is better. And I say that about both sides -- I hate negative ads by either side. Sh-t I live in Minnesota and Norm Coleman and Al Franklin have been going at it. I'm tired of distortion - I just want honest talk. McCain has the chance to do this too, so it's fair.
Too bad life isn't TV sometimes - I'd love Bartlet or Santos right now
10-10-2008 @ 8:53PM
max said...
Bob said that the reason they're doing this is because they support money.
Really? Seems like they won't be making any money...
http://voices.washingtonpost.com/the-trail/2008/10/10/obamas_primetime_buy_comes_at.html
Reply
10-10-2008 @ 10:13PM
Jimmy said...
The hard truth is, he'll most likely draw more viewers than Knight Rider or the awful Gary Unmarried. Hell, if Ross Perot can draw 16 million viewers for his ad surely Obama can match that.
Reply
10-11-2008 @ 4:30AM
StillBash said...
Yeah Bob I guess you have a problem if you are addicted that much to TV that you can't wait another week for your precious Heroes.
Reply