In a surprise to nobody, ratings for last night's Emmys broadcast flirted with all-time lows.An average of 12.2 million viewers tuned in, which the L.A. Times says is the lowest number since at least 1990. That's down 6 percent from last year and, even worse, the show dropped 12 percent in adults 18-49 (the Laugh In and Dragnet bits didn't help, I'm sure).
Critics are having a field day tearing apart the broadcast. USA Today said the show "seemed designed to convince us that we shouldn't be watching ... television." The L.A. Times called the unscripted opener featuring the five reality hosts "unforgivably bad." And Salon declared it the "lamest Emmys ever."
Check out AOL TV's take on last night's best and worst Emmy moments and weigh in: was this year's ceremony the worst ever? And how can they fix the Emmys next year?
Emmys 2008 Show Photos
Jean Smart accepts the award for outstanding supporting actress in a comedy series for her work on "Samantha Who?" at the 60th Primetime Emmy Awards Sunday, Sept. 21, 2008, in Los Angeles. (AP Photo/Mark J. Terrill)
AP
Jean Smart accepts the award for outstanding supporting actress in a comedy series for her work on "Samantha Who?" at the 60th Primetime Emmy Awards Sunday, Sept. 21, 2008, in Los Angeles. (AP Photo/Mark J. Terrill)
AP
Jean Smart accepts the award for outstanding supporting actress in a comedy series for her work on "Samantha Who?" at the 60th Primetime Emmy Awards Sunday, Sept. 21, 2008, in Los Angeles. (AP Photo/Mark J. Terrill)
AP
Jean Smart, right, accepts the award from presenter Juila Louis-Dreyfus for outstanding supporting actress in a comedy series for her work on "Samantha Who?" at the 60th Primetime Emmy Awards Sunday, Sept. 21, 2008, in Los Angeles. (AP Photo/Mark J. Terrill)
AP
Jean Smart, right, accepts the award from presenter Juila Louis-Dreyfus for outstanding supporting actress in a comedy series for her work on "Samantha Who?" at the 60th Primetime Emmy Awards Sunday, Sept. 21, 2008, in Los Angeles. (AP Photo/Mark J. Terrill)
AP
Jean Smart accepts the award for outstanding supporting actress in a comedy series for her work on "Samantha Who?" at the 60th Primetime Emmy Awards Sunday, Sept. 21, 2008, in Los Angeles. (AP Photo/Mark J. Terrill)
AP
LOS ANGELES, CA - SEPTEMBER 21: Actor Jeremy Piven kisses Amy Poehler's stomach after winning the Emmy for Best Supporting Actor, Comedy Series for "Entourage" as Tina Fey looks onstage during the 60th Primetime Emmy Awards held at Nokia Theatre on September 21, 2008 in Los Angeles, California. (Photo by Kevin Winter/Getty Images) *** Local Caption *** Jeremy Piven;Tina Fey;Amy Poehler
Getty Images
LOS ANGELES, CA - SEPTEMBER 21: Actor Jeremy Piven accepts the Emmy for Best Supporting Actor, Comedy Series for "Entourage" onstage during the 60th Primetime Emmy Awards held at Nokia Theatre on September 21, 2008 in Los Angeles, California. (Photo by Kevin Winter/Getty Images) *** Local Caption *** Jeremy Piven
Getty Images
LOS ANGELES, CA - SEPTEMBER 21: Actress Tina Fey (L) and Amy Poehler announce the nominees for Best Supporting Actor, Comedy Series the onstage during the 60th Primetime Emmy Awards held at Nokia Theatre on September 21, 2008 in Los Angeles, California. (Photo by Kevin Winter/Getty Images) *** Local Caption *** Tina Fey;Amy Poehler
Getty Images
LOS ANGELES, CA - SEPTEMBER 21: Actress Tina Fey (L) and Amy Poehler announce the nominees for Best Supporting Actor, Comedy Series the onstage during the 60th Primetime Emmy Awards held at Nokia Theatre on September 21, 2008 in Los Angeles, California. (Photo by Kevin Winter/Getty Images) *** Local Caption *** Tina Fey;Amy Poehler
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Reader Comments (Page 1 of 2)
9-22-2008 @ 7:20PM
it-s said...
Why would anyone be interested in a TV season that ended so long ago due to the strike? The TV industry has noone to blame but themselves. Without our favorite tv shows we rediscovered other activities, whether outdoors or Netflixing missed classic TV series (I'm currently watching Buffy). We'll see if the ratings for the fall season show a permanent dropoff across the board.
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9-22-2008 @ 9:03PM
ryan said...
Well, yeah. The awards were mostly given to little watched overly pretentious cable shows. Why do you really expect mass audiences to respond to an awards ceremony for shows they haven't watched? Similar problem to the Oscars.
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9-22-2008 @ 9:25PM
0megapart!cle said...
ryan, you do know that just because a show isn't watched a lot, doesn't have anything to do with its quality? There are awards for high viewership, they're called ratings. The Emmy's are about quality, and unfortunately, most high quality shows don't get watched a hell of a lot.
9-22-2008 @ 9:38PM
Jake said...
I like Mad Men, but I think Lost and Dexter are better shows and should have won. And they also have better ratings. Mad Men is great TV, but I always ask myself what I can do without if I was limited in choices and if I had to drop one of Lost, Dexter or Med Men, it'd be Mad Men.
9-22-2008 @ 11:15PM
Michael said...
Jericho has a small audience and they deserve an emmy
9-23-2008 @ 12:40PM
StillBash said...
No they don't Michael. They really really don't.
There's a difference between niche and quality.
Stargate Atlantis and Star Trek Enterprise are niche.
Mad Men is quality.
9-22-2008 @ 10:38PM
Deb said...
I was disappointed in the writing for the show - the worse I've ever seen. It seemed rude and sexist. I thought the funniest part was Steve Carrell's bit from the audience. I actually felt sorry for Heidi up there. The pool of nominees were all from the same shows, mostly cable. Give us something to see if you want us to watch.
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9-22-2008 @ 11:04PM
Carissa said...
I loved all the shows and nominees (sans John Adams, I just couldn't get into it, even being a history buff). I've also watched shows where I couldn't stand the nominees, but the show was still great. The horrific hosts ruined the show.
Reality hosts really do nothing. Not on the shows they host, nor the Emmys, when put up to the task. In a way I feel vindicated that I don't watch them. However, not if the price is that people blame the shitty ratings on the shows that were nominated. Its just not true.
That the awful hosts babbled so much they had to cut celeb's "bits" could have been enough in itself to ruin the presentation. We'll never know, because bad hosting left them undone. The Gervais/Carrell bit was great; what if they had all been that well conceived, and we just didn't get to see them because the hosts sucked?
Next year, I vote Ellen D. as the hostest with the mostest.
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9-23-2008 @ 12:43PM
StillBash said...
It's so ironic that the reality TV hosts chose "nothing" as their theme for the evening, and then blew that into a ten minute opener.
They maybe thought they'd be cheeky with that. What they didn't get is that on an award show where quality is awarded with prizes, rubbing the audiences noses into the fact that reality tv equals NON-quality isn't cheeky, it's an affront. It's a joke.
But what can you expect? All reality TV shows seem to ignore the fact that there are acutally people out there with more than half a brain and why do we expect them to now pretend there are? They are ignorant and that's what you get for inviting them to Mensa. Barnyard idiots running around pretending they know it all.
9-22-2008 @ 11:05PM
Carissa said...
I loved all the shows and nominees (sans John Adams, I just couldn't get into it, even being a history buff). I've also watched shows where I couldn't stand the nominees, but the show was still great. The horrific hosts ruined the show.
Reality hosts really do nothing. Not on the shows they host, nor the Emmys, when put up to the task. In a way I feel vindicated that I don't watch them. However, not if the price is that people blame the shitty ratings on the shows that were nominated. Its just not true.
That the awful hosts babbled so much they had to cut celeb's "bits" could have been enough in itself to ruin the presentation. We'll never know, because bad hosting left them undone. The Gervais/Carrell bit was great; what if they had all been that well conceived, and we just didn't get to see them because the hosts sucked?
Next year, I vote Ellen D. as the hostest with the mostest.
Reply
9-22-2008 @ 11:06PM
Carissa said...
aaarggghhh....puter hiccup. I'm sorry.
9-22-2008 @ 11:26PM
miller980 said...
I get enough of celebrity blowhards spewing their unwanted political views throughout the year. I don't need to set aside time to consciously listen to it.
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9-22-2008 @ 11:26PM
Jimmy said...
My thoughts ...
1. I missed the opening with the reality hosts (thankfully), but what turned me off the most was the constant political posturing by the winners. The only time it seemed appropriate was when Martin Sheen encouraged people to vote -- in a non-biased way.
2. Speaking of the reality hosts ... why do they give an award to them? The judges are the best reason to watch those shows -- not the hosts, e.g. Simon Cowell deserves a nomination more than Ryan Seacrest.
3. Ryan (post No. 2) can go suck an egg. This is the first year I can think of when the awards were totally warranted, across the board. 30 Rock, Mad Men, Damages and Breaking Bad were the best shows on TV last year. (The most questionable award was Jean Smart's.)
4. Deb (post No. 5) is right on the money. Another example of sexism was Craig Feguson's bit with Brooke Shields. I'm a big fan of Craig's, but that bit made me uncomfortable.
Generally speaking, the award shows are over-written. Just give us the red carpet, the awards, some good acceptance speeches -- and cut all the awkward banter.
That's my two cents ...
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9-22-2008 @ 11:31PM
Jimmy said...
P.S. Can we please call a moratorium on Tina Fey's "I was an ugly, awkward kid" acceptance speeches?
9-23-2008 @ 2:02AM
Phish said...
30 rock is way too over rated, its not really THAT funny, there is very little consistency and no real drop-to-the floor bellyache laughs.
thinking about it, CYE deserved it more, as i had a lot more guffaws with taht show.
and my #1 fav show, flight of the conchords, didnt get even 1 emmy.
here's hoping to another 6 - 10% drop in viewership, that just means people are getting smarter!
9-23-2008 @ 12:48PM
StillBash said...
I agree with everything you said except the political bit.
This is Hollywood. To be honest I thought they really toned it down this year. Remember Michael Moore? Or Sally Field last year? That was over the top.
Hollywood is liberal and guess why? A higher than average percentage of creative people are... err... let's say they live lives that are more creative than the lives of the average american. So why can you blame them for furthering liberal views? It would insane for them to fight for conservative values.
You see the problem is (for instance) that most likely all of the gays in Hollywood are out of the closet. And that's a no-go for a republican. You have to be gay and IN the closet ;-)
9-23-2008 @ 9:43AM
segsig said...
I think it is great that the quality cable shows are being recognized. That shouldn't keep people away from the broadcast. It is the networks that have those god-awful reality hosts. Who didn't know that was going to suck?
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9-23-2008 @ 6:40AM
Brent McKee said...
While the Emmy show was awful - the scripted parts at least - and no one seems to have thought about how to write the damned thing so that they don't end up cutting more and more as the show goes on, you don't think that the fact that the show was up against football on NBC and the last game (maybe) at Yankee Stadium might have been serious competition.
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9-23-2008 @ 9:02AM
Henry AYer said...
who really wants to watch, or more importantly listen to a bunch of ramblings by so called "stars" bad mouth this country and the people that truly care so much about it. These people are not stars they never will be anything like the true stars of "yesterday". John stewart, corbin, and so many more, are a pathetic bunch. And you wonder why the ratings are dropping like the apple on New yrs eve??? look in the mirror ABC, you have created your own down fall. The silent majority is sick of the left wing deadbeats beating up our country. On the same vain these so called democrats would have been shot 25-30 years ago... they are traitors and are enabling our enemies!! A sad state !
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9-23-2008 @ 12:33PM
Judy said...
I agree with Henry. Why the low ratings? Who wants to listen to America being denigrated for a few hours. Middle America is smart enough not to watch these phonies. It's okay to be phony on the screen, but in real life? No, thanks.
That said, it was a joy to see my favorites: Glenn Close, Mariska Hargitay, Kyra Sedgewick and Dianne Wiest (in absentia). I would include Sally Field, but I vividly remember too well her wild political rantings on other shows.
The day that the awards shows can be counted on to be non-political, is the day the ratings will start to climb.