TVSquad

It looks like Google is taking a step towards having a television station all its own. The Internet search company will be helping NBC Universal sell advertisements for some of NBC's cable stations (including Sci Fi, Oxygen, MSNBC, CNBC, Sleuth and Chiller).

This is yet another step in the inevitable merger of television and the Internet. It wouldn't surprise me if in the future, Google either acquires a television network (it could be NBC or some other one) or starts one all its own. It's certainly ubiquitous enough in Internet advertising to break into another medium (sort of like Microsoft's strategy).

It does say something that NBC is turning over some of its ad sales to a third party. As the article states, it could be a way of attracting businesses who only advertise on the Internet. It could also be a way of streamlining their business model so they can concentrate on producing shows in a more cost-effective manner (I knew that MBA would come in handy some day).