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90210 premiere makes record ratings

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90210Whatever the critics say, 90210 did score a ratings win for the CW. It was the highest-rated scripted series premiere in the network's two year history.

It didn't do overwhelming numbers for a network show (it was watched by 4.9 million viewers and had a 2.6 ratings among adults 18 to 40), but it is better than the CW has done before. If the show can continue to do well in the ratings, the CW may actually cancel that "going out of business" sale.

I have to agree with Joel's analysis about the reasoning behind not sending the screeners to critics: it wasn't made for them. Bad reviews from the myriad of old male critics would have only hurt the ratings. Gossip Girl also got a boost in the ratings, so don't count the CW out of the race yet. Now I'm waiting to see if the major changes on Smallville pay off.

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