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Was Gustav a disappointment to the news networks?

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It was an interesting weekend, news-wise, wasn't it? The Tina Fey look-alike that's the Republican VP nominee announced that her teenage daughter was pregnant, and instead of covering the beginning of the Republican National Convention, all the broadcast and cable news operations sent their anchors to New Orleans, hoping to cover the "devastation" caused by Hurricane Gustav.

One problem: Nothing happened.

Well, that's not entirely true. The storm did hit rural areas west of New Orleans, and hit them pretty hard. But most of the Big Easy was spared. There was some minor flooding, some overflow of the leeves, and Geraldo Rivera bringing us "dramatic" footage of a "person!" in the water ... who was wearing a life jacket and tethered to what looks to be a Coast Guard boat. But that was about it. It makes a person wonder if the networks were disappointed there wasn't more destruction.

Think about it: all three broadcast networks pre-empted their convention coverage -- because of some Gustav-related shuffling by the Republicans, there wasn't much to cover, anyway -- with hurricane coverage, and all three main anchors reported from a very dry New Orleans. All three spent the hour trying to cover stories that linked this non-event with Katrina: how the evacuation and preparation was different than it was three years ago, how the city is still affected by that devastating storm, etc. etc. On NBC, for instance, Brian Williams climbed a leeve, and Keith Morrison reserved his most folksy narration for the story of a hospital that's still closed after being devastated by that previous hurricane. But Gustav? It was a non-story. Must have made news directors across the land tear their hair out, wondering why they pulled people out of St. Paul to chase the storm.

Of course, we got all the requisite "bent-tree" coverage from the cable networks, with reporters in windbreakers and baseball caps getting smacked in the face by wind, rain, and debris. Paul Farhi of the Washington Post has a good commentary on how this silly storm coverage is unlike any other on-the-scene news coverage out there, and he's right. It's amazing how we love to see reporters risking life and limb to show us... the weather. Wow.

At this point, maybe it's time for both the broadcast and the cable networks rethink how they cover potential disasters like this; yes, it's hard to predict the path of a particular storm, and the story of how New Orleans prepared for Gustav three years after Katrina was a compelling story by itself. But Katrina should have taught the networks that they need to be nimble and cover the storm in all the areas affected, and that showing some wind-blown debris and reporters getting soaked isn't cutting it with the American public anymore. We want to know about the aftermath of a storm like Gustav and its human and economic impact. Geraldo and his overreactions can stay in the studio ... or in his apartment, for all we care.

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