Why do college students get all the breaks? It looks like Fox will be offering the premieres of both Terminator: The Sarah Connor Chronicles and J.J. Abrams' Fringe at fox.com for those with a .edu e-mail address. They will also offer some behind-the-scenes footage, music videos and interviews.This is a clever marketing ploy by Fox. The demographic for those shows definitely leans towards the young, and since college students are more exposed to computers than anybody I know who doesn't work in the industry (and are probably more used to watching stuff online rather than on the television), the idea has definite appeal.
Mind you, such systems can be fooled, particularly if you have a friend or relative with a .edu address (or so I've heard). With that in mind, I don't understand why Fox wouldn't just offer this to everybody. I can only guess that it's a way for Fox to control illegal downloading of these highly anticipated shows.
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Reader Comments (Page 1 of 1)
8-28-2008 @ 11:43AM
Oreo said...
People who care about Fridge downloaded it months and months ago.
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8-28-2008 @ 2:21PM
Leah said...
I graduated 3 years ago, but my email at school is still good. yay!
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8-28-2008 @ 3:40PM
Jen said...
They're streaming it at the same time as the actual broadcast, making it rather pointless. If it were an early screen, that'd be news. As it is, it's just stupid marketing.
And the way the Variety article reads (here: http://www.variety.com/article/VR1117991059.html?categoryid=14&cs=1 ), it's not if you have an .edu e-mail (which I have), but if you're logging on from the campus itself - like dorms and whatnot.
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8-29-2008 @ 8:19AM
Leah said...
Well, that's kind of pointless.
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8-29-2008 @ 10:45AM
0megapart!cle said...
That's entirely pointless! Is anything actually available before the day of the premiere??!! What a joke!
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