TVSquad

File this one under awesome. To help promote the upcoming fourth season of It's Always Sunny in Philadelphia, FX is launching a traveling game show where fans can test their Sunny wits in a trivia challenge. The tour kicks off today at the University of Colorado and spans the country making stops at other campuses like UC Berkeley and Hofstra University.

The contest will feature five rounds of questions as well as a bonus spin wheel where fans can walk away with DVD sets, apparel, and yes - the grand prize - The Golden Dumpster Baby. Everyone remembers that episode, right?

I suppose this is a pretty good idea. For the most part, the audience FX is targeting (college males who like fart and boob jokes) probably already know the show returns on September 18th. So for a lot of people, this is just a really cool bonus.

However, for the uninitiated, this is a very smart move. Students are returning to schools all across the country over the next few weeks and a stunt like this is sure to raise ratings at least a little. I'm not even in college anymore and I know that I'll be spending my Thirsty Thursday's with a cold six and It's Always Sunny... on the TV.

This isn't the first time that FX has made a play for this audience though. As you may recall, seasons 1 and 2 aired during the summer and season 3 suddenly got bumped to the fall so that the college crowd was back to school with less time to hang at the beach and more time to stare at the TV.

Back to the contest though. The only other prize that could possibly top the baby trophy? Mac's Lorenzo Lamas duster.

For a full list of the contest tour dates or to play an online version of the game, click here.