For once I'm not talking about any of the Burger King spots that have that creepy King guy, with his terrifying blank stare and equally scary son. No, I'm talking about the commercial with the guy hiding in a motel late at night, eating one of the new Cheesy Bacon Tender Crisp chicken sandwiches. A cow shows up at the door to confront him ... because the guy isn't eating burgers.Huh? Why would a cow -- which is made of burgers -- be upset that a customer isn't eating him or his friends? Does he own stock in the company and wants customers to eat burgers instead of chicken? That wouldn't even make sense because even if the cow did hold some BK stock* selling chicken would be just as good as selling meat. Or maybe this is an example of the "death wish" type of advertising that Pete Campbell talked about in the Sterling Cooper pitch to Lucky Strike?
Even those cute M&M guys don't go around saying "eat me."
*This will probably be the only time in my life that I write about cows owning stock in a corporation.
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Reader Comments (Page 1 of 2)
8-21-2008 @ 5:08PM
Melissa said...
Bob, I don't know the answer, but I wanted you to know that "cows are made of burgers" is going to be my new catchphrase. I may make a t-shirt.
Reply
8-21-2008 @ 5:40PM
Nathaniel said...
If you were to make those shirts, I'd totally buy one. That is pure awesome. In fact, I've turned notifications on... if you do happen to make them, reply to this comment, because I'd totally buy it.
8-21-2008 @ 5:11PM
GL said...
That ad is fail.
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8-21-2008 @ 5:14PM
Nate said...
Not to mention it's not even original! Chick-Fil-A has had cow's holding "eat more chikun" signs for years! You see, cows WOULD like people to eat chickens because cows are not made of chicken nuggets.
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8-21-2008 @ 5:17PM
Oreo said...
BK is fail.
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8-21-2008 @ 5:18PM
Ryan said...
Because the guy is "cheating on beef"
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8-21-2008 @ 5:32PM
Akbar Fazil said...
"Even those cute M&M guys don't go around saying "eat me."
Oh Bob... you must have missed this one then:
http://www.youtube.com/watch?v=ERMHbCZkVX8
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8-21-2008 @ 5:45PM
PB said...
"*This will probably be the only time in my life that I write about cows owning stock in a corporation."
Depends if you ever need to write about Rosie O'Donnell owning stocks...
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8-24-2008 @ 12:09PM
Cindy lou who said...
hahaha... Rosie o'Donnell
8-21-2008 @ 5:58PM
Jimmy said...
As Nate has already pointed out, the ad is a total rip-off of Chic-Fil-A.
Funny this post comes out on the same day as the news that Seinfeld will pitch for Microsoft. Apparently, Microsoft is using the same agency as BK. Let's hope it bombs!
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8-21-2008 @ 6:53PM
Europa said...
"'*This will probably be the only time in my life that I write about cows owning stock in a corporation.'
Depends if you ever need to write about Rosie O'Donnell owning stocks..."
Oooooooooo!!! Good one! :D
And yes, put me down for one shirt as well. ;-D
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8-21-2008 @ 7:27PM
anti-believer said...
Ryan got it. He's cheating on beef!
I think they commercial is hilarious!
It's like an oxymoron joke.
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8-21-2008 @ 8:42PM
pumpkinhead said...
Another in the "Charlie the Tuna" line of advertisements that have always baffled me as well.
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8-21-2008 @ 10:38PM
stace said...
Do you know they do free refills? IT'S A WONDERFUL RESTAURANT!!!!
[anyone get the reference?]
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8-22-2008 @ 7:52AM
MoxAC said...
It sure is...
8-22-2008 @ 2:28AM
Kate said...
I get it...Arrested Development...I miss the Bluths :(
8-21-2008 @ 11:14PM
Joe said...
A guy usually eats cows, but he goes to a motel room to eat a chicken. Cow finds out, is angry.
Now replace cow with 'his wife' and chicken with 'prostitute'. You can replace 'eat' with whatever you like, but the point is still the same. I think it's a pretty good commercial.
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8-22-2008 @ 12:08AM
Argus said...
You don't need to replace eat.... Heyooooh!
8-22-2008 @ 2:30AM
Phish said...
anyone see the email thats going around:
where michelangelo's David comes to america for a couple years touring.
but when they send it back to italy / france, it arrives 100lbs heavier, and there is a sticker on the crate "sponsored by Burger King"
the before and after pics are hilarious!
u fat assed americans, u guys crack me up!
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8-22-2008 @ 3:08AM
FiannaLord said...
My theory is that, in the world commercials take place in, being consumed by humans is considered the good version of the afterlife. Maybe they have lots of wonderful myths about the pleasures that await them inside of humanity's digestive systems.
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