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TV Guide goes all ABC (for one issue)

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TV GuideIndustry staple magazine TV Guide will be co-opted by the Walt Disney-owned ABC network for its August 25th issue. The issue will have 21 ad pages, all of which will be promoting ABC. It will also contain a DVD with a sneak-peak at ABC's fall shows.

To me, this willingness of TV Guide to prostitute itself out for an issue is an example of how print media is in decline and how desperate TV Guide must be for advertising dollars. On the other hand, TV Guide is released with such frequency that people will likely forget such an advertisement onslaught by a single network by the following week. If CBS wanted to do the exact same thing the following week, I doubt TV Guide would say "no."

If you're an ABC fan, this issue could become something of a collectible. If you're not, then it'll probably just be annoying. With the existence of the Internet, does anybody even subscribe to TV Guide anymore?

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