If there's one thing we can all hate the Internet for is that it has given an amazing array of people the ability to just sit back and complain about everything in the world, even if it doesn't warrant complaining or insults (especially if it doesn't). Today's example: the new commercials for Boston Market (video after the jump).The ad shows those twins that have been doing the most recent ads for the chain talking about the new meals they offer that cost only $4.99. Only the brother on the left in the video is clearly saying something else, "$5.99," and they dubbed a "4" over the "5" when the price dropped. For some reason, this is causing controversy on blogs from Gawker to Mediabistro's AgencySpy. Oooooo, they caught them in a "lie."
First of all, this is probably the 10,000 time I've seen this done. Companies are always dubbing new (or corrected) words over ad copy that is said on TV commercials, either with the on camera talent or in the narration that is said off-screen. Second, what are they supposed to do, get the actors and crew back together to re-film the entire ad just for one word? (Yeah, that would go over well with people who already hate the waste in corporate America). And third, who gives a f**k?
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Reader Comments (Page 1 of 1)
8-19-2008 @ 1:43PM
Oreo said...
If you don't give a fuck then why are you posting about it?
Reply
8-19-2008 @ 1:50PM
me said...
I would imagine to point out how ridiculous it is to give a fuck.
8-19-2008 @ 8:55PM
StillBash said...
Come on Oreo, let Lasagna do his shtick.
Lasagna with Carrot Top. hmmm...
8-19-2008 @ 1:47PM
GL said...
I say, if people want to give them the extra buck, they should knock themselves out. Otherwise, who gives a rat's booty.
Reply
8-19-2008 @ 2:25PM
lucyfan62 said...
Hey, that was a really good dub! I'd think people would be more upset if they had changed the price to $6.99 and dubbed that in! In this day and age, isn't it odd to complain about a price reduction?!?! Even if they had to redub the ad?? Like Larry King once said, "Whadda you care?"
Reply
8-19-2008 @ 4:02PM
Jussup said...
Having read the articles at Gawker and AgencySpy, I don't think they were really making that big of a deal out of it. They just happen to focus attention on the advertising agency and they pointed out something in an advertisement. I don't think they were complaining, just observing. I agree with you that it isn't a big deal, why spend tens of thousands of dollars to reshoot one word? By the time you do it, you'd have to up the price of the meal by a dollar nullifying the entire point.
I guess I just find it ironic that you spent the time to complain on the internet about people who complain on the internet.
Reply
8-19-2008 @ 4:25PM
Franklin said...
"I guess I just find it ironic that you spent the time to complain on the internet about people who complain on the internet."
It was to give us an opportunity to complain on the internet about people who complain on the internet about people who complain on the internet!
8-19-2008 @ 4:03PM
Jussup said...
"They just happen to focus attention on the advertising agency..."
Sorry, I meant to say "they just happen to focus attention on the advertising INDUSTRY..." My bad.
Reply
8-19-2008 @ 4:23PM
bcarter3 said...
Jussup--
Your correction would have been more effective if you'd simply reposted your original comment with no explanation, but overdubbed the word "agency" with "industry".
8-19-2008 @ 6:14PM
Jussup said...
I tried to post this earlier, but it didn't show up for some reason. I just wanted to say you made me laugh, carter.