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Why is Oprah's show in a slump?

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Recently, TV columnist Aaron Barnhart took note of the fact that Oprah Winfrey's show is sinking in the ratings. Her talk show, which is the centerpiece of her multimedia success -- a success that has made her the richest woman in show business -- has been losing ratings consistently for the last six months. At first blush, the politically minded of you might think it's because she endorsed Democratic presidential candidate Barack Obama, but I think it's more than that. After all, if anything, the vast amount of grassroots support that the Senator from Illinois has engendered might be a plus for Oprah rather than a minus.

Therefore, there have to be other factors to explain why Oprah's landmark TV talk show has lost its luster -- at least ratings-wise. I've come up with six possible reasons.

1) Has she jumped the shark?
Oprah's gotten too serious, if you ask me. She's just not a lot of fun. The topics are too ponderous, like Dr. Oz scaring me about health issues -- what's in your poo -- or experts talking about hoarding and clutter or some other psychological ailment that's equally bizarre. Then there was all the stuff about the school in South Africa and the book club author who was a liar. Sorry, it was all a downer. Then, in what Barnhart calls a jump the shark moment, Oprah presented the pregnant man.

2) The urge to surf
If you've spent a sick day or two at home in the afternoon, you know that there's a lot more stuff to watch these days than there used to be. The cable revolution -- or satellite if you have a dish -- has resulted in choice galore. When Oprah's show comes on, whatever the time slot, Food Network has cooking shows, ESPN has sports, CNN has news, Bravo has repeats of Project Runway or one of their other primetime shows, Biography has biographies, and on and on. Unless Oprah has a really interesting subject, I'm enticed to surf around until I find something else that day.

3) The New Age angle
One theory put forth about Oprah's decline is that she's embraced too much New Age/personal power/the spirit within me/the secret philosophy to the extent that she's coming off as anti-Christian. I don't buy into this, but apparently a lot of other people do.

4) Time's up
Maybe Oprah has overstayed her welcome. She's been on the air for 22 years. That's a very long time. Oprah has made noises about giving up the show and concentrating on other endeavors, but she's still at it. To many fans, her presence day by day is a comfort. However, the other side of the coin is that she's overstayed her welcome. There's a lot to be said about knowing when to leave. In show business parlance, it's known as leaving them wanting more. If Oprah had ended her show after 20 years, she wouldn't be in this situation now. She could have ended the show on a high.

5) Politics
Okay, maybe her endorsement of Obama has made a difference. I think it wasn't Barack himself, it was the fact that Oprah has been non-political for years, or at least very discreet. This was the first time she injected herself into a political race and that might have turned some people off.

6) Too much commercialism
Oprah never struck me as a shill, not until she started those My Favorite Things shows. Free stuff for the folks in the studio audience, big commercials for the products. It just wreaked of commercialism. The same thing with the free car giveaway. They weren't free; it was an hour long commercial for Pontiac.

So, what do you think? Has Oprah jumped it? Is there a reason I've missed. Tell me...

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