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Ugly Betty receives a new Val-entine

Betty on motorcycleFirst there was Walter, then Henry, then Gio and now Jesse? For a girl whose called ugly, Betty Suarez gets an awful lot of appreciative looks and more from the fellows, does she not?

The new man with eyes for Betty is named Jesse and actor/musician Val Emmich has been cast in the Ugly Betty role. The role is recurring -- kind of like Freddy Rodriguez when he started as Gio -- but since he's a potential love interest with UB, he could be bumped up to regular.

With the show now filming in New York, perhaps a young hot guy like Val Emmich is just the ticket for Betty. Emmich's done a lot of Manhattan TV shows -- Hope & Faith, 30 Rock, Third Watch -- so he's going to sound like a New Yawker.

They're not just filming in Manhattan. According to Marie Claire, the Ugly Betty actors and crew were in Brooklyn this week. America Ferrera was seen riding a motorcycle and being blasted with green silly string. Yes, they do make silly string in green!

In fact, I think we can count on the ABC dramedy really taking on a more realistic city feel now that they're really on the East Coast. I'm looking forward to how they incorporate other places. The fashion trade can really be injected more realistically into the show. Seventh Avenue, sweetie, and Bryant Park, and the garment district. NYC is the rag trade!

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