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Mad Men has a ten-year plan

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Mad Men seductionIs there a new trend in the television landscape? Could be. At the TCA panel for Mad Men, creator Matt Weiner, revealed that the show is only going to run four more years.

That's right, the man has a plan. Each season of Mad Men will jump ahead approximately two years, so that when Don Draper's story comes to an end, it will be 1969. Can you imagine how radically the show will look by the end of the 1960s? With their attention to detail, it'll be amazing.

So what's the trend? It's setting an endpoint for a series. Battlestar Galactica did it, and Lost has as well. Traditionally, American television series run and run and run until the creators choose to end or the network calls it quits which usually corresponds to viewers having tuned out.



This idea of determining the end of the show from the start -- which sounds quite sound and reasonable to me, kind of like writing a novel and knowing when the story will end -- is somewhat of a revolution.

I think this is a great idea and one that's been long overdue. It just makes sense from a creative point of view. Based on his experience as a writer for The Sopranos, Weiner knows that when a show is a hit, the temptation is to keep producing it. David Chase was convinced to keep The Sopranos going longer than he wanted to -- or so he says.

Perhaps by telling the world now that Mad Men is only going to cover ten years, or just four more years, he's giving notice that this is a show that will not wear out its welcome. It has a story to tell and he'll tell it than call it a day.

Hopefully, AMC will back up Mad Men and Weiner, keeping the show on the air for the duration of the run. That's through 2011. By then, I predict Mad Men will have won a mantle-full of Emmys, so AMC would be nuts to pull the plug.

No, I'm not a psychic, but when the Emmy nominations are announced on July 17, Mad Men is going to be leading the way. Just wait and see.

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