The concept of network slogans are coming back. NBC has started a new campaign with little advance fanfare asking viewers to "Chime In" to the network. This follows a similar recent strategic move by ABC when they asked viewers to "Start Here".In the age of viral marketing, there has been little evidence of this move by NBC. It is not on NBC website nor are there any major campaigns promoting it.
The entire "network slogan" concept was abandoned by the networks in the 1990s. The last notable slogan used was ABC's laughable "TV Is Good" which was abandoned in 1997. Other historical slogans include Fox's "Just One Fox" and CBS' "The Address Is CBS" and "It's All Here".
This is a case of networks trying anything to get back sagging ratings (particularly NBC, which is number four right now). What exactly does "chime in" mean anyway? Is it an attempt by NBC to make the network programming more user-interactive? Will there be telephone hotlines and Internet polls?
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Reader Comments (Page 1 of 1)
7-05-2008 @ 11:27AM
Suz said...
Isn't it a reference to the NBC chimes sound?
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7-05-2008 @ 12:23PM
CR said...
There's an interesting of this over at Lost Remote.com Here's the thread http://www.lostremote.com/2008/06/28/nbc-introduces-new-slogan-i-guess/
NBC DID have a video featuring what appeared to be at home submissions of people recreating the chime sound.
Some people used car horns; others were even more creative. That video has been taken down. So I expect that to be an actual upcoming contest, or those were NBC created submissions (made to look like user submitted) to be part of an ad campaign.)
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7-06-2008 @ 2:49PM
Kristen said...
I always thought the network slogans were corny, but "Chime In!" gets my vote as the stupidest one I've ever heard.
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7-06-2008 @ 9:21PM
Gene Cowan said...
I, for one, really miss the old network promotion. Especially just before the season premieres, when the networks would show long-form promos with all their stars and a catchy theme tune. C'mon Home to NBC, anyone?
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