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I bought the Mad Men lighters, now I have to start smoking

lightersI mentioned in my review of the first Mad Men episode that the show makes me want to start smoking and drinking a lot. Now I have another reason to take up smoking (or should I say return as I did smoke for one summer as a teen): I got the two new collectible lighters yesterday.

They're both pretty damn cool and look a lot like the limited edition, lighter-shaped DVD set for the first season of the show. The limited edition lighter features the full Mad Men logo (the title and the back of the man's head and arm) and is numbered (only 1000 were made). It comes in a nice black case. The regular lighter is metal and features the Mad Men title (without the pic of the man) on the bottom of the front.

AMC is spending $25 million to promote the second season of the show (commercials, print ads, promotional products, tie-ins, etc), which premieres on July 27, and I'm all for spending that kind of money if it gets me cool collectibles like this. Now I have to go get a few cartons of Lucky Strikes and a couple of really nice suits. (Check back on July 21 as we'll be giving away some Mad Men goodies like the DVDs and one of these lighters, so you can start smoking too.)

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