Richard told you earlier this year that The Weather Channel was for sale. Now it looks like recent rumors that NBC was going to be the one to buy the TV network are true. Reuters says that the deal should be closed in the next few days, and the reported price is between $3 billion and $4 billion.
If you haven't noticed, weather is the most important part of a newscast now. I was just talking to my roommate about this yesterday. Every single local newscast opens with news about the weather. Not just tornadoes and hurricanes, but bad rain storms that might pop up later in the day (wow, rainstorms in the summer - shocking!). Weather is the lead story (death, war, and the election can wait), the follow-up story, and the actual weather segment halfway through the show is given another good 7 or 8 minutes.
This could be good for NBC though. Since they love crossovers and filling the screen with ads for other shows and stunt casting, maybe Howie Mandel can do the weather once in a while. Or maybe Donald Trump can do commentary on California wildfires ("You're fired!"). Or how about Masi Oka in front of a green screen giving the weather? Better yet, create a new Heroes hero that controls the weather and promote it on the network.
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Reader Comments (Page 1 of 1)
7-03-2008 @ 12:47PM
Oreo said...
Thank god Fox isn't buying it.
The weather is very important to the news, it has to be a third of the broadcast. It's the only time you can joke around, it's sunny! Awesome! The rest of the news is... "...there was a shooting today, three people were left dead... a crazy terrorists took a bulldozer and killed 2 people... eight troops died today in a roadside bomb in Iraq... four other troops died in Afghanistan... President Bush wants to nuke Iran..." You need a break after that. And sports are now even depressing, Tampa Bay is a winning team in first place... what has the world come too?
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7-03-2008 @ 6:09PM
james said...
That's awesome! Now Maybe NBC's Weather Plus will start to be a little more comprehensive.
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7-03-2008 @ 9:57PM
willy the impeached said...
Actually I wish Fox was buying it. Or any other media outlet other than NBCCBSAABCCNN. I can just see it now. Global Warmin updates every five minutes from NBC anchors. Nice long hit pieces on real scientists who dare confront the EnviroMedia Industrial Complex. Specials on how even cooler temps mean Global Warming. Hell they'll probably change the name from The Weather Channel to The Climate Change Channel. pffft ...
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