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No surprise there: Disney working on a Camp Rock sequel

Jonas BrothersWhat should come as no surprise to anybody: Disney is now hard at work to the sequel of its High School Musical trilogy follow-up, Camp Rock. The Disney Channel is hoping to broadcast the sequel in spring or summer of 2009.

The first Camp Rock debuted to 8.9 million viewers on Friday night, the second highest viewership ever for the network (but still far below the 17.2 million they got for High School Musical 2).The movie stars the Jonas Brothers (Joe, Kevin and Nick), who had a following before the movie was released. With that in mind, shouldn't the ratings have been even higher? Maybe it's just that they're no Zac Efron.

With the High School Musical phenomenon moving to theaters, Disney does have to do something to pick up the slack. Admittedly, I am not the target demographic for this genre, but it was once described to me as "this generation's Grease", which seemed pretty accurate. Although, to my knowledge, Grease didn't spawn these sort of copycat milk-it-till-it's-dead follow-ups.

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