TVSquad

Give credit to the House of Mouse: they really know how to use their media empire to the fullest when it comes to premiere events. Especially if it is a made-for-TV movie featuring the popular (but not Hannah Montana popular) Jonas Brothers. That's why Camp Rock, the newest musical movie from Disney, is premiering on not one channel, not two channels, but four media outlets in four days.

The festivities begin on June 20th. That's when the malls will be empty as millions of tween and teen girls flock to their high-definition televisions to watch Camp Rock on Disney Channel. The next day, the movie moves over to ABC, making it the first made-for-TV Disney Channel movie to premiere on the company's parent network. The day after that, June 22nd, Camp Rock will make its way over to ABC Family, where it will be a bit more family-friendly than some of the shows and movies that air on the cable network right now. Finally, on Monday, June 23rd, the movie will premiere on Disney.com in beautiful DXD.

Of course, if you miss Camp Rock on one of these four nights, or any other subsequent night throughout the summer when it will probably be repeated, you can always pre-order the DVD, which will be released on August 19th. This may be a good purchase for your teenage daughter who hasn't quite memorized every single line of the movie after watching it two dozen times. Then, you can sit back and relax. Well, until the theatrical release of High School Musical 3 in October. Good luck with that one.