Sure, we always talk about NBC, how they are usually fourth in the ratings and and they don't give shows a chance and they show Deal Or No Deal way too many times, but they are number one in one important area: selling ad time for this fall.
The network has already sold $1.9 billion (yes, that's with a B, as in Bionic Woman) of advance advertising sales for this fall's prime time schedule. And they did this even though they didn't do a regular upfront and didn't have pilots to show. That's $100 million more than they did last year.
Wow, looks like the joke is on us. We didn't really know what NBC was doing when they announced their schedule a month before the other networks, but it looks like doing it in April worked out for them after all. In fact, they've made so much money that they're bringing back Journeyman to celebrate!
Just kidding.
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Reader Comments (Page 1 of 1)
6-06-2008 @ 5:02PM
betcom said...
Could this be because they are selling more time this season? In addition to traditional commercial time, if they are integrating ads into the actual show time, there is more to sell, and more profit to make. Product placement isn't anything new, but ABC is having live ads on Jimmy Kimmel. Maybe NBC is following suit.
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6-06-2008 @ 5:16PM
segsig said...
I was sure that having hideous ratings during May sweeps would fix their problem, they wouldn't have to give money back this year if they couldn't collect it in the first place. Wow will it be a happy December again for those advertisers getting their money back!
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6-06-2008 @ 5:56PM
Wii60 said...
Hey what the hell Bob, don't joke about a Journeyman renewal. I actually bought it for a half a second.
Geez....
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6-06-2008 @ 6:24PM
Bash said...
You have to understand Bob, Wii60. He needs to use the Awards more so he has to 2ndhand link them. That's the reason for him being an ass.
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6-07-2008 @ 5:33PM
countrystar said...
omg! did everyone know that Nashville star is starting on Monday?!? its awesome!! its just like american idol but they don't overkill the bad auditions and they dont have stupid judges!! i've heard that taylor swift is suppposed to be on on monday night!! YAY!! thank god for NBC for finally putting on a good summer show!
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