It seriously sends a message to CBS when even Nightline as well as Leno is beating Letterman in the ratings. Nightline averaged 3.6 million viewers for the week ended May 19. The Tonight Show with Jay Leno averaged 5 million and The Late Show with David Letterman averaged 3.4 million according to latest Nielsen Media Research data.It's tough to believe that David Letterman has fallen from grace so far and is now largely irrelevant. Given the gap, perhaps NBC should look into keeping Leno for a little bit longer rather than have him leave in 2009, particularly considering that even Craig Ferguson is beating Conan O'Brien in the ratings.
I remember when Letterman was a shot of adrenaline to the late night wars. What has Letterman done (or not done) to place him in the number three position? If CBS decided to replace Letterman, who would be the logical choice for the timeslot?















Reader Comments (Page 1 of 2)
6-02-2008 @ 9:37AM
miller980 said...
NBC made a huge mistake in saying Leno would be gone almost 3 years before it would happen. Now they have little choice but to put Conan on at 11:30. While the majority of posters on this sight equate Leno with lameness, they clearly aren't part of the Neilsen family. I suspect CBS can't wait for the change.
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6-02-2008 @ 9:39AM
Isaiah said...
Ah, Letterman. How many nights did I stay up to watch you. Back when your show felt so low budget that you could have sworn that NBC didn't even know that the show was on the air!
And then you went to CBS. A giant theater, fancy schmancy Top 10 List graphics...
You were better when you were low budget.
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6-02-2008 @ 9:51AM
BStu said...
What do you mean "even Nightline"? With Koppel it regularly won in the ratings against all comers. In case you haven't noticed, this is an election year which means more people are paying attention to the news. Its no shock at all that Nightline would be holding its own now.
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6-02-2008 @ 10:09AM
RadioScott said...
Excluding Nightline, because I also think their ratings are an election year fluke, the common denominator is that the L.A. shows are beating the N.Y. shows. I refuse to believe that people are tuning in to Leno because viewers find him so hilarious. They're tuning in for the guests. And that's where the L.A. based shows have the advantage. They have virtually the entire universe of stars in their back yard.
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6-02-2008 @ 10:15AM
Jimmy said...
What Letterman's viewers lack in quantity, we make up for in taste and intellect.
Until Les Moonves complains, the ratings are a moot point.
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6-02-2008 @ 10:51AM
mike said...
Letterman is by far the better interviewer, but the comedy writing in between the interviews is so bad they should eliminate it completely. "Will it Float?" Who gives a damn?
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6-02-2008 @ 10:59AM
Mark said...
The answer is simple Leno represents the vanilla pablum that soceity has chosen to endorse. Letterman has more intellect, broadcast savvy and creativity in his left pinky but Leno does the giggle, suck up don't offend anyone stuff that people seem to be comfortable with. It's a shame.
All one has to do is look to the awards and see consistent abscence of Leno's name.
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6-02-2008 @ 11:29AM
classy janitor said...
If they think Conan's ratings are bad now, wait till that idiot Fallon gets on the show.
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6-02-2008 @ 12:03PM
high_ankle_sprain said...
The show just ordered another shipment of blue cards. Letterman is not planning to go anywhere.
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6-02-2008 @ 12:32PM
Riley Freeman said...
i prefer leno always have. letterman just seems boring.
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6-02-2008 @ 12:35PM
Laura said...
Why didn't you list Craig Ferguson in your "tags" links? You listed 9 things, he should have been #3.
Watch him; he's on his way, skyrocketing upward in popularity. I say if you put him on earlier, it would not be long before he beat Letterman AND Leno; both of whom I like. But you gotta admit: Ferguson's the best. Ferguson doesn't need cue cards. Ferguson is the funniest person I know of. He's brilliant.
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6-02-2008 @ 1:13PM
Vito said...
The writing on Letterman isn't always terrible. It's just that they've made the stylistic choice for all of their jokes outside of a bit to be not funny. It's an interesting choice, not one I'd pick, but whatever.
Seriously, get rid of the stupid "ooh, what will the new sound effect be" idiocy, get rid of the random "weird sounds happening that clearly even Dave doesn't find funny" and get rid of the self-referential garbage.
Maybe even get new writers.
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6-02-2008 @ 2:31PM
Vito said...
Meanwhile, when Conan gets control of the Tonight Show, he needs to make a few changes. Nothing major, but his show needs to become the 3-ring circus spectacular it always was meant to be (and that it always is when he visits a new city for a week). Perhaps in a new theater in LA, it can be.
6-02-2008 @ 1:52PM
Jake said...
Letterman gets all the respect so I don't think he needs the ratings that Leno pulls in, who gets zero respect. I hope that Leno moves to ABC -- where he will still win the night. Conan is just not right for the tonight show and I will just be anxiously awaiting Leno to have a late night talk show of his own again and get the respect that he deserves. By the way, if you guys have not caught Craig Ferguson -- he is hilarious, not surprised but elated that he is beating conan.
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6-02-2008 @ 2:27PM
Bob Sassone said...
Wasn't Letterman in repeats all last week?
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6-02-2008 @ 3:10PM
Scott K said...
Terrible shows, movies and music albums are always beating superior products in ratings/sales. This is nothing new. Letterman is/was/will be far better than Leno.
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6-02-2008 @ 4:05PM
David Holtzinger said...
Craig Ferguson is the one to replace Letterman. He's the funniest host on TV. Great wit, works without a net and has a very good interviewing style. My one grip with his show is that he doesn't spend enough time with his guests.
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6-02-2008 @ 4:21PM
Thomas said...
I love Letterman, although admittedly more because of familiarity than how funny it is. Conan is funny but incredibly repetitive. For the life of me though, I do not understand why people watch Leno, it's not funny, the interviews aren't much good, I just don't see what it has going for it - other than being on before Conan.
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6-02-2008 @ 6:44PM
csttar63 said...
i can trace the point when leno passed letterman. in april 1993, david was ahead. i was watching the night that leno gave a heartfelt and tearful statement directly to the camera, of how much he loved his dad and mom, both of whom died within a month of each other. leno showed human warmth and sensitivity. i felt it and apparently middle america did. red states love leno.
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6-02-2008 @ 11:55PM
BatZilla98 said...
Hahahha Red States love Leno. Well that says it all doesn't it.
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