Raise your hand if you'd kind of forgotten that CinemaNow existed. Go ahead, don't be shy. While Apple, Amazon, and Netflix have been making headlines for distributing digital movies and TV shows over the last year or so, CinemaNow's been doing this for ages. Along with MovieLink, CinemaNow was one of the first digital distributors to sign deals with major Hollywood studios. (MovieLink had a bit of a leg up, since it's co-owned by several of those studios).
CinemaNow's not resting on its laurels. The company today launched a partnership with Microsoft to bring CinemaNow content to Windows Media Center. That means you can browser and purchase or rent videos using a remote control and a 10 foot interface. CinemaNow has over 3400 feature films, 3000 TV episodes, and 2900 music videos in its library.
If you don't notice the CinemaNow icon in the "more TV" section of Windows Media Center right away, try going into settings and forcing Windows Media Center to download updates.
CinemaNow isn't the first company to launch an MCE application. MovieLink and Vongo have had a position in the Showcase section of Windows Vista MCE for some time.
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