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Will Survivor survive The Moment of Truth?

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Survivor logoNow that the upfronts have been presented, it's time to start handicapping the ratings (although Jeff Zucker doesn't think Nielsens matter that much anymore). Nevertheless, some are looking at next fall's schedule and predicting a big-time battle royale on Thursday night at 8 o'clock. Which reality show will emerge at the Nielsen number one -- CBS's Survivor or Fox's The Moment of Truth? According to Hollywood Reporter, Fox is taking aim at CBS. When asked at the upfront about positioning The Moment of Truth -- and Hell's Kitchen right behind it -- on that night was a strategic move, the executive was diplomatic at first. He said Fox isn't looking for a battle; they're doing their own thing. But then said of Survivor, "Look, it's eroding. It's an older show. Its eventually going to give up and were trying to accelerate that."

Hmm, sounds like fighting words to me. The Moment of Truth and Hell's Kitchen are two of Fox's three premiere reality shows, behind only American Idol in the ratings. Anyway you slice it, Thursday night is going to be a night to drive TV fans crazy. While Fox and CBS are leading with reality shows to start the night, ABC will offer Emmy winner and critic's darling, Ugly Betty, NBC will serve up its Emmy winner(s) and critic's faves, My Name Is Earl and 30 Rock, and the CW will bring back the venerable fan fave, Smallville. And that's not even considering what the rest of the networks have planned.

Will CBS continue to own Thursday with the Survivor/CSI double dip, or is Fox going to overtake CBS? Can scripted shows like Ugly Betty, My Name Is Earl, The Office and Smallville hope to grab a big enough piece of the Nielsen pie to stay in the game? These are legitimate questions, especially in light of Zucker's contention that demographics matter as much -- or more -- than ratings.

While all shows across the board have shown a decrease in Nielsen numbers -- the result of fragmentation caused by the sheer volume of choices TV viewers have thanks to digital cable and satellite -- a show like Survivor has remained popular, winning its time slot and giving CSI a strong lead in. Still, next fall it will broadcast its 18th edition (with a 19th in the spring). Has Survivor's novelty worn off, as Fox suggests?

One thing for certain; fans of sitcoms and dramas better do all they can to support the likes of Earl and Betty or risk future TV schedules with even less fictional fodder.

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