She's an experienced host, an Oscar-winner, a Broadway star. But is Whoopi Goldberg hosting the 62nd Tony Awards the answer for the struggling annual broadcast? The Tony Awards, which honors the best in Broadway theater is considered one of the four major entertainment awards, along with the Oscar, Emmy and Grammy. But the Tonys have been losing viewership year after year despite the stars lured onto the broadcast. After having no single host the past two years, CBS has tapped Whoopi to be the emcee for the June 15 live broadcast from Radio City Music Hall in hopes that she'll make a difference in the Nielsens. The last single host was Hugh Jackman in 2005.While this is Whoopi's first turn as Tony host, she is well regarded for her four stints as Oscar hostess. At the most recent Oscars, when Whoopi was left out of the host-highlight clip package of years gone by, she was ticked off and talked about it the morning after on The View. Perhaps doing the Tonys will be her way of sticking to the Oscars?
"I'm very excited to be hosting the Tony Awards. I love Broadway and I'm thrilled to be doing anything for the first time. I'm gonna have a blast," she said in a release. Whoopi really does love Broadway. She got her start when her one-woman show was staged on Broadway by Mike Nichols. After that, she became an overnight success. She won a Tony for that, and another recently as producer of Thoroughly Modern Millie in 2002.
The Tonys are presented by the American Theatre Wing and the League of American Theatres and Producers, the Tonys have been televised on CBS since 1978. The show has never done well in the Nielsens, even after they cut it back from three hours to two (putting the first hour on PBS). Last year's ceremony fell to its lowest ratings in at least 14 years, averaging just 6.2 million viewers. Of course, the competition that Sunday night was The Sopranos, but still...
Goldberg's humor and high-profile could be a draw for the Tonys, but one of the key problems with the show is simply the lack of familiarity viewers have with the current shows on Broadway. Star-power can only do so much to get people to tune in, as past broadcasts have shown. Whoopi is a star, so that's a help, and her regular promotion of the Tony broadcast on The View should also help. Will last year's 6.2 million double? Doubtful. Maybe 10 million.














Reader Comments (Page 1 of 1)
5-09-2008 @ 3:16PM
Jimmy said...
In a word: No.
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5-10-2008 @ 8:33AM
Jimmy said...
I should clarify: I enjoy Broadway shows and the Tony Awards. I can't stand Whoopi Goldberg.
5-09-2008 @ 4:22PM
GigG said...
I'm Jimmy the answer is no. The second coming of Christ live on stage probably couldn't help the Tonys.
It an award show for an art form that almost no one sees. During the 2006-2007 season they sold 12.3 million tickets to Broadway shows and while 65% of those are to tourists I'd bet that 12.3 million is made up of no more than half that number and maybe less so we are talking about maybe 6 million people.
Of that 6 million half are spouses that were dragged kicking and screaming to a play. So that leaves 3 million that chose to go see a play in the first place. How many of those just did it because they were in New York and that is what you are supposed to do? Half?
So now we are down to 1.5 million. A lot of that bunch doesn't watch TV anyway.
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5-09-2008 @ 6:49PM
Suetu said...
I'm a 39-year-old Californian who flys to NY at least once a year to see as many Broadway shows as I can possibly afford. I think one of the reasons I love the theatre as much as I do is because I grew up every year watching the Tonys. I dreamed of seeing all those shows one day. I'd look forward to the Tony broadcast all year, and I still do.
I think it's, by far, the most entertaining awards show on television. I can't figure out why more people don't watch it. I'm so grateful that CBS still broadcasts it.
Whoopi will be a great host. The last two years with no host were a big mistake. There are so many major stars they could tap for the job. I thought Hugh Jackman was fantastic a few years ago. But what about people like Steve Martin, Martin Short, Rosie O'Donnell, Nathan Lane, Kevin Kline, and any number of other movie stars that have strong ties to Broadway?
Well, whoever hosts or doesn't host, I'll be watching!
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