Bravo is capitalizing on the success of its reality shows by moving beyond the small screen. Thanks to several new business partnerships, the cable network is extending the Top Chef brand by offering a Top Chef cruise, cooking classes, and a calendar. There are also plans for a fitness DVD starring Work Out's Jackie Warner. Former Top Chef contestants will participate in these new ventures and take part in a nationwide tour as well. The twenty-city tour begins on May 18 in New Orleans. Fans can meet the contestants, get gourmet cooking tips, and watch cooking demonstrations. The Work Out DVD is available on demand on Exercise TV (for free) and can be purchased online and in stores on May 20.
I'm not sure if I love Top Chef enough to go an a theme cruise, but I was curious enough to check out the Work Out DVD on demand. It was kind of strange to see Jackie and the other trainers exercising for more than two minutes. The show normally focuses on the trainers' after-hours antics. Will most of these projects succeed, or is Bravo overdoing it?
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Reader Comments (Page 1 of 1)
5-06-2008 @ 5:43PM
dt3 said...
cant say for sure on any of these products except the topchef cookbook... as long as its done right this thing should be a no-brainer
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5-06-2008 @ 5:44PM
dt3 said...
would hopefully have most of the recipes we've seen on the show (well the winners at least)... large sections of the big names and than smaller contributions by some (many) of the others