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Idol's ratings down; what does that mean for TV?

american idol042208The LA Times ran a piece yesterday stating that American Idol's ratings are down for the first time in its seven-year run, with a 7% lag this season. Hmm, seven years and a 7% lag-- does that mean the show's viewers are showing signs of a seven-year itch?

The Times story reported that shows typically show signs of a crack in the ratings veneer between seasons five and seven, which means that it is probably really smart for shows like Lost and Battlestar Galactica to determine their own ending dates, well before their ratings start to drop. Granted, a 7% decrease is not really anything to write home about. Simon, Paula, and Randy don't have to start paddling quite yet.

But does the drop in ratings have any larger meaning for television in general? Are viewers becoming tired of reality TV in general, or Idol specifically? Executive Producer Ken Warwick blames the ratings drop on recent contestants and their song choices, rather than anything inherently Idol. Other insiders don't think viewers are going to leave Idol to watch other shows; they suspect that viewers are simply finding alternatives to television in general, which may be fallout from the recent strike-- and may be temporary.

Whatever the ultimate outcome, it's going to be awhile before the fat lady sings.

[via Mediabistro]

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