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Ferguson tops Conan for the first time

Craig FergusonThings are heating up in the late, late night wars. That's the 12:35 AM talk shows, as opposed to the late night 11:35 shows. In the most recent Nielsen ratings, Craig Ferguson's CBS Late Late Show rated higher than Conan O'Brien's Late Night. That's the first time that's ever happened, and industry analysts are scratching their heads to figure out if this is the pendulum swinging in CBS's direction, or simply a minor glitch in NBC's late night dominance.

NBC has declared that it supports Conan O'Brien completely and is unconcerned about the gradual shift in the numbers that have been going on for a while. It's in NBC's interest that Conan remain a strong player, especially since he will be taking over the Tonight show in the near future -- once Jay Leno's contract comes to an end in 2009. While tipping its cap to Ferguson for the ratings victory, NBC also noted that in the 18-49 demographic, Conan is still the leader in that time slot.

Peter Lassally, once executive producer of Tonight when Johnny Carson was the king of late night, then served on the Late Show with David Letterman, and is currently Craig Ferguson's exec producer, thinks his guy is on the upswing. "He's getting looser and looser all the time and for the last few months it's clear that he's having such a good time that you can't resist it as a viewer."

Nobody would ever accuse Conan of being uptight, but it would seem that Craig Ferguson has found a niche and could be developing a strong following. He recently became a U.S. citizen -- he was born in Scotland -- and in May he's going to host the annual White House correspondents' dinner which will put him in a very bright spotlight. It's one of the top political comedy events of the year.

[via Mediabistro]

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