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The History Channel is no more

HistoryThe History Channel is going away. The network's name will now simply be History. This move is being done to promote their attempts to move into other forms of media.

The network was once dubbed "The Hitler Channel" by some critics due to its overabundance of World War II documentaries. History is apparently following the model of other channels and loosen the central theme of the network.

This follows Jay Black's theory of Channel Drift. I think the History Channel (or whatever it's calling itself) is trying to broaden its audience in an attempt to reap more advertising dollars. It wouldn't surprise me if, in the near future, it began doing reality television shows with a historical theme.

In the end, I don't see this as a good thing for the History Channel. I think it's a move that will alienate its core audience and make it lose what distinguishes it from the competition. And one day, when you're itching to watch a World War II documentary, there will be none available.

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