According to Trademork.com, Twentieth Century Fox has trademarked the word "Slurm". For those who are unaware, Slurm is the highly addictive beverage used in Futurama that comes out of a giant worm's butt.The exact trademark relates to "carbonated and non-carbonated soft drinks; fruit drinks; fruit juices; mineral and aerated water; bottled drinking water; energy drinks; syrups and powders for making soft drinks and other beverages, namely soft drinks, fruit drinks and tea; coffee-flavored soft drinks; Ramune (Japanese soda pops); powders used in the preparation of isotonic sports drinks and sports beverages".
I can see the use of doing this. When The Simpsons Movie was released, there was all kinds of merchandising. 7-Eleven even renamed their Slurpees into Squishees to promote it (and carried many other Simpsons merchandise, including Homer-style donuts). I suspect if Futurama ever got similar treatment, we'd see Slurm all over the place (right alongside "Bachelor Chow").
Actually, why wait for a movie? I want some Slurm now. Give me some Slurm. I need the stuff, man. I must have Slurm!
[via PopCandy]
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Reader Comments (Page 1 of 1)
3-06-2008 @ 9:04PM
Robobagins said...
No hope of Lightspeed Underwear?
Reply
3-06-2008 @ 10:42PM
Oreo said...
So Fox screws Futurama some more by stealing their ideas?
And what is the name of the soda on Futurama made from humans and "varies from person to person".
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3-06-2008 @ 10:50PM
Beanie said...
This isn't the only Fox property that was whored out, they just sold the rights to "Brawndo" sports drink from the movie Idiocracy.
Its got electrolytes!
Reply
3-07-2008 @ 1:53AM
superbagman said...
It's what plants crave!
3-06-2008 @ 11:00PM
Doron said...
soylent cola
Reply
3-07-2008 @ 9:03AM
Galley said...
I can totally understand how Fry was addicted to Slurm. I was the same way with Pepsi Blue.
Reply
3-07-2008 @ 10:28AM
dan said...
By the way, where can I get 50lb bags of Bachelor Chow?
Reply
3-07-2008 @ 11:43AM
Bash said...
Forget Slurm. DEATH THROUGH SNUSNU!
Reply
3-10-2008 @ 2:23PM
Cody said...
You guys might both be losers, but I just made out with that radiator woman from the radiator planet.
Reply