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Lesley Stahl, Whoopi Goldberg launch web site

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Lesley StahlWhen I first saw the URL for wowowow.com, I thought it had to do with pain. You know, someone is hitting you over the head with a ruler and you're saying "ow...ow...ow!"

Upon closer inspection I see that it stands for WOW O WOW. It's a web site that launches this Saturday. It's described as a site for women over 40, and the people behind it include Lesley Stahl, Whoopi Goldberg, Candice Bergen, Lily Tomlin, Marlo Thomas, columnist Liz Smith, advertising veteran Mary Wells, publishing exec Joni Evans, and writer Peggy Noonan, among others.

The New York Times says that the site is about "love and marriage, health and fashion" and politics. So they'll probably be little mention of power tools, cigars, or testicles.

Smith wanted to call the site AllTheGoodNamesAreTaken.com or HotVoodoo.com, but the other women voted against that. Stahl wanted to include the word "broad" in the title some place, which I think is pretty funny and could have played on the broadband aspect. Evans wanted to use HerTube.com, though I think that sounds like a site for gynecologists.

They actually had to buy a porn site in order to get the name wowowow.com.

[via TV Newser]

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