TVSquad

Now that Comcast has already begun offering TiVo software on Comcast-branded set top boxes in Boston, it looks like Cox Communication wants in on the action. Both Comcast and Cox have been working with TiVo for the last few years to add the popular PVR-maker's software to their set top boxes. Now Multichannel News reports that Cox is preparing to roll out a limited trial in New England.

Cox provides cable service in Rhode Island and parts of Connecticut, so it looks like Cox and Comcast won't be going head to head in Boston.

No word on what kind of premium Cox will charge customers for the TiVo software or when the software will be publicly available. We assume Cox will roll out the software upgrade much the same way that Comcast has, meaning you won't need to call your cable company and request a new box. Rather, the company should be able to deliver a software upgrade over your cable line.