Have you been seeing all the headlines ballyhooing American Idol and how the ratings are slipping and they'd better be careful. Did you know most shows erode viewers every season? This is the first Idol season premiere to be down from the prior year, so seven seasons in before premiere numbers drop is nothing short of extraordinary. And never mind that this year's premiere reached an impressive 33.4 million, it was down 11% from last year. Forget that more people watched American Idol than watched the other four major networks combined that night. It was down 11% from last year. Don't think about the fact that last season's record-setting premiere hit a whopping 37.1 million, making it not only the highest rated Idol debut ever, but one of the highest rated shows ever on FOX, this year was down 11% from last year. American Idol's debut is far and away the highest-rated entertainment broadcast of the season to date, handily trouncing the now second highest 25.4 million who watched the season premiere of CSI this past fall. I think the executives at ABC, CBS, NBC and The CW have been writing these headlines as wishful thinking exercises.
But this ratings slide didn't start with the premiere this season. It started somewhere in the middle of last season when Sanjaya wouldn't go home and the guest judges hogged the spotlight and we didn't care about any of the contestants. By the time it was all said and done, Season 6, which remember premiered with the highest numbers of any Idol premiere, bled more viewers between the premiere and the finale than any season before it, winding up with a season average of only 30.4 million viewers, down fractionally from 2006's average of 30.7. Of course that malaise is going to carry over to lower premiere numbers.
Let's break down season premieres and finales with their total viewers so we can see what we're looking at.
American Idol Season Premieres & Finales
AI1 Premiere (2002): 9.9 million viewers
AI1 Finale (2002): 22.7 million viewers
AI2 Premiere (2003): 26.5 million viewers
AI2 Finale (2003): 34.24 million viewers
AI3 Premiere (2004): 29.4 million viewers
AI3 Finale (2004): 28.84 million viewers
AI4 Premiere (2005): 33.6 million viewers
AI4 Finale (2005): 30.27 million viewers
AI5 Premiere (2006): 35.5 million viewers
AI5 Finale (2006): 36.38 million viewers
AI6 Premiere (2007): 37.1 million viewers
AI6 Finale (2007): 30.74 million viewers
AI7 (2008): 33.4 million viewers
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It's way too early to call this the beginning of the end for American Idol, but I'm not saying they're out of the woods. They have to win back a lot of the viewers they've lost. Lucky for them, since they're still the biggest kid on the playground, everything they do will be news so even those fans who may have strayed last season will hear everything they're doing this year. All they need now is a breakout contestant or event to generate a lot of buzz.
What they needed to not do, though, is what they've done to these audition rounds (make them suck). Kudos to them for showing us more of the talented singers because they need to give us a reason to stick around past the freak show, and there are some damned good ones, but shame on them for slowing the pace of the episodes to a crawl, spotlighting people who don't move on for way too long and scripting most of the bad singers into those terrible montages of a single song.
Hollywood week is right around the corner and then I won't care about what we did or didn't do in this round any more. All that will matter is how many good singers I get to listen to and how much Idol makes me care about them. They've already promised fewer celebrity guest mentors hogging up all the camera time and more time spent getting to know the contestants outside the show. You know like how it used to be, back when Idol was more reality and less celeb-reality. Hopefully, they don't mess with the latter round formats too much and I think we'll be fine. I'm already looking forward to several of the contestants I've seen so far and think we could be in for one of the most talented Top 24 yet... if they can survive "Hell Week" in Hollywood that is.
















Reader Comments (Page 1 of 1)
1-25-2008 @ 11:02AM
Vito said...
I say it's an omen of the strike. AI has always been the most popular show, but when people begin to lose a real impetus to watch TV that is satisfying, they stop watching the filler. Not to say AI is bad, but it IS fluffy.
Reply
1-25-2008 @ 11:08AM
Joey Geraci said...
Please, say AI is bad. It is the first step towards recovery.
1-25-2008 @ 12:11PM
Jim said...
You're right. American Idol is so oppressed by the media.
Reply
1-25-2008 @ 1:31PM
David said...
Americans like new shows. AI isn't new anymore, and the format is so well fleshed-out and copied by others than watching AI doesn't feel new for most viewers, in my opinion. All good things come to an end, and I believe we have one or maybe two more seasons of AI left before it's done and buried.
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1-26-2008 @ 8:51AM
The Midnight Penguin said...
Even if they continue to lose viewers on the opening show, the slide continues throughout the season and the finale ends with less than the open, I doubt this show will get canned in two years. Even IF that were to happen, they would still be starting out with roughly 20 mil in viewers, maybe a little less, but that would still put them in the top ten premiers more than likely. No reason to stop until the viewers gets to under 10 mil for an open, if that.
And mind you, I do not even watch it now. I watched the entire first season and then started the second, but grew bored of it. I tune in every once in a while, I enjoy the last 5 min of the show where they just highlight everyone's performances, so I'm not "pro-Idol" in any means. Oh, I do watch the charity show, I think it's great that they're using the show for some good amidst all of the corporate b.s.
1-25-2008 @ 8:36PM
j said...
Idol views, like the stock market, go up and down every year. It's no big deal either way. And one slow season start doesn't mean it's the end etc. Next year could have more viewers. If it's lower again next year, that would show a pattern, but so far so good.
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1-29-2008 @ 1:42PM
Preston said...
Shows age. I've seen this with many shows over the years when the quality starts fading downhill. I noticed that last year with American Idol. It didn't keep me as interested some weeks. I believe that Idol is going back to what made them a hit in the first place with focusing on the contestants more and less on guest stars and mentors.
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2-13-2008 @ 5:47PM
kevin said...
An hour earlier, "American Idol" (28.1 million, 11.0/27) was dominant. A two-hour "The Biggest Loser" (8.3 million, 3.3/8) was down from last week but rose ...
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2-03-2008 @ 1:21PM
jay said...
I agree whole heartly to everything in this article. True, I did watch all of the last season (to this date, I havent messed more then 5 episodes since season 1). So in my case its more of the loyality factor then the show itself. Watching the auditions is more of a chore then entertainment, and im glad that cut down the audtions stages alot.
Reply
3-03-2008 @ 12:09PM
texas65 said...
Came across this site where they will send an american idol hopeful to an audition all expenses paid. Check it out
http://www.americanidol-auditions.com/
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